Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do -- and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors. Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app -- WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity. Outlasting competition is difficult; doing so over decades or a century is nearly impossible -- unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.

'Vivid, funny, exciting and inventive' Philip Pullman 'Has a magic all of its own' Bernardine Evaristo 'What an inspiration. The future just got so much better' Benjamin Zephaniah FIGHT CRIME, ACROSS TIME! Leaplings, children born on the 29th of February, are very rare. Rarer still are Leaplings with The Gift – the ability to leap through time. Elle Bíbi-Imbelé Ifíè has The Gift, but she’s never used it. Until now. On her twelfth birthday, Elle and her best friend Big Ben travel to the Time Squad Centre in 2048. Elle has received a mysterious warning from the future. Other Leaplings are disappearing in time – and not everyone at the centre can be trusted. Soon Elle’s adventure becomes more than a race through time. It’s a race against time. She must fight to save the world as she knows it – before it ceases to exist . . .

Everything you need to know about the 20th century, from the beginning and end of wars to the births and deaths of important figures and ending on the last new year’s eve of the century.

New Guinea, the world's largest tropical island, is a land of great contrasts, ranging from small glaciers on its highest peaks to broad mangrove swamps in its lowlands and hundreds of smaller islands and coral atolls along its coasts. Divided between two nations, the island and its neighboring archipelagos form Indonesia’s Papua Province (or Irian Jaya) and the independent nation of Papua New Guinea, both former European colonies. Most books on New Guinea have been guided by these and other divisions, separating east from west, prehistoric from historic, precontact from postcontact, colonial from postcolonial. This is the first work to consider New Guinea and its 40,000-year history in its entirety. The volume opens with a look at the Melanesian region and argues that interlocking exchange systems and associated human interchanges are the "invisible government" through which New Guinea societies operate. Succeeding chapters review the history of encounters between outsiders and New Guinea's populations. They consider the history of Malay involvement with New Guinea over the past two thousand years, demonstrating the extent to which west New Guinea in particular was incorporated into Malay trading and raiding networks prior to Western contact. The impact of colonial rule, economic and social change, World War II, decolonization, and independence are discussed in the final chapter.