A colorful history of visual signalling methods used at sea, from AD 900 to today. What Ship, Where Bound? takes its title from the familiar opening exchange of signals between passing ships, and celebrates the long history of visual communications at sea. It traces the visual language of signalling from the earliest naval banners or streamers used by the Byzantines in AD 900 through to morse signalling still used at sea today. The three sections, Flag Signalling, Semaphore, and Light Signalling each trace the development of the respective methods in meeting the needs of commanders for secure and unambiguous communication with their fleets. Though inextricably linked to naval tactics and fleet manoeuvres, the history of signalling at sea also reflects the exponential growth in global maritime trade in the nineteenth century when dozens of competing systems vied for the attention of ship owners and led to a huge proliferation of codes. By setting each method in the context of its time, the book explores their practical use, successes and shortcomings and, particularly in the case of signal flags – though by no means exclusively so – their place in our visual, cultural and maritime heritage. Covering a wide spectrum of visual signalling methods from false fire, through shapes, furled sails and coloured flags to experiments in high speed text messaging by signal lamp, the book also examines the complex interrelation between all three methods under battle conditions. A detailed analysis of visual signal exchanges before and during the Battle of Jutland reveals both the success and ultimate limitations on flag signalling at the limits of visibility. Extensively and beautifully illustrated, the book will appeal to present and former mariners familiar with the signals, all those with an interest in naval and maritime history, with particular emphasis on late eighteenth-century signalling practice, artists and ship modellers, graphic designers and all those involved in visual communications today. “A brief but colorful history of the signaling at sea and ashore, with much emphasis on the use of flags, semaphore, and telegraph in the age of sail, and how these have evolved through the ages. . . . A fascinating addition to the literature of the sea.” —Warships: International Fleet Review

The primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory. The volume has a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis. The chapters are all written by quality theorists and researchers, with a view that the research should be accessible to non-specialists in their own field while at the same time maintaining a high quality of work. The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.

The contents of this book are mainly based on ideas discussed within the framework of the 2016 International Conference on Typography and Visual Communication (ICTVC). This event was initiated at the beginning of the new millennium and has since developed into an internationally respected event. The chapters included in this volume provide evidence of visual communication as an established discipline where critical research informs design practice, printing history lays the foundations for future projects, and professional practice benefits from cross-disciplinary collaborations. The anthology investigates both current and future challenges and priorities in the field of design for visual communication, and will serve to provide a vivid spark to start a discourse in this regard. It will become a working tool and reference point for people interested in studying and researching typography and visual communication.

A unique and practical guide to making high-impact presentations by using visual communications techniques.

The sophistication of the photographic process has had two dramatic results—freeing the artist from the confines of journalistic reproductions and freeing the scientist from the unavoidable imprecision of the artist's prints. So released, both have prospered and produced their impressive nineteenth- and twentieth-century outputs. It is this premise that William M. Ivins, Jr., elaborates in Prints and Visual Communication, a history of printmaking from the crudest wood block, through engraving and lithography, to Talbot's discovery of the negative-positive photographic process and its far reaching consequences.

A comprehensive history of data visualization—its origins, rise, and effects on the ways we think about and solve problems. With complex information everywhere, graphics have become indispensable to our daily lives. Navigation apps show real-time, interactive traffic data. A color-coded map of exit polls details election balloting down to the county level. Charts communicate stock market trends, government spending, and the dangers of epidemics. A History of Data Visualization and Graphic Communication tells the story of how graphics left the exclusive confines of scientific research and became ubiquitous. As data visualization spread, it changed the way we think. Michael Friendly and Howard Wainer take us back to the beginnings of graphic communication in the mid-seventeenth century, when the Dutch cartographer Michael Florent van Langren created the first chart of statistical data, which showed estimates of the distance from Rome to Toledo. By 1786 William Playfair had invented the line graph and bar chart to explain trade imports and exports. In the nineteenth century, the “golden age” of data display, graphics found new uses in tracking disease outbreaks and understanding social issues. Friendly and Wainer make the case that the explosion in graphical communication both reinforced and was advanced by a cognitive revolution: visual thinking. Across disciplines, people realized that information could be conveyed more effectively by visual displays than by words or tables of numbers. Through stories and illustrations, A History of Data Visualization and Graphic Communication details the 400-year evolution of an intellectual framework that has become essential to both science and society at large.