From the colonial era to the onset of the Civil War, Magazines and the Making of America looks at how magazines and the individuals, organizations, and circumstances they connected ushered America into the modern age. How did a magazine industry emerge in the United States, where there were once only amateur authors, clumsy technologies for production and distribution, and sparse reader demand? What legitimated magazines as they competed with other media, such as newspapers, books, and letters? And what role did magazines play in the integration or division of American society? From their first appearance in 1741, magazines brought together like-minded people, wherever they were located and whatever interests they shared. As America became socially differentiated, magazines engaged and empowered diverse communities of faith, purpose, and practice. Religious groups could distinguish themselves from others and demarcate their identities. Social-reform movements could energize activists across the country to push for change. People in specialized occupations could meet and learn from one another to improve their practices. Magazines built translocal communities—collections of people with common interests who were geographically dispersed and could not easily meet face-to-face. By supporting communities that crossed various axes of social structure, magazines also fostered pluralistic integration. Looking at the important role that magazines had in mediating and sustaining critical debates and diverse groups of people, Magazines and the Making of America considers how these print publications helped construct a distinctly American society.

The American short story has always been characterized by exciting aesthetic innovations and an immense range of topics. This handbook offers students and researchers a comprehensive introduction to the multifaceted genre with a special focus on recent developments due to the rise of new media. Part I provides systematic overviews of significant contexts ranging from historical-political backgrounds, short story theories developed by writers, print and digital culture, to current theoretical approaches and canon formation. Part II consists of 35 paired readings of representative short stories by eminent authors, charting major steps in the evolution of the American short story from its beginnings as an art form in the early nineteenth century up to the digital age. The handbook examines historically, methodologically, and theoretically the coming together of the enduring narrative practice of compression and concision in American literature. It offers fresh and original readings relevant to studying the American short story and shows how the genre performs American culture.

Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum. Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.

"The Journal of Rachel Van Dyke," a compelling primary document previously unpublished, offers insights into the life and mind of a seventeen-year-old young woman, while also providing a fascinating window into the cultural and social landscape of the early national period. Rachel was a thoughtful, intelligent, observer, and her journal is an important account of upper- and middle-class life in the growing city of New Brunswick, New Jersey. Her entries reveal her remarkably studied views on social customs, marriage, gender roles, friendship, and religion. The journal is dominated by two interrelated themes: Rachel's desire to broaden her knowledge and her friendship with her teacher, Ebenezer Grosvenor. Since Ebenezer was both her teacher and her romantic interest, it is impossible to distinguish between the themes of education and romance that dominate her writings. On several occasions, Rachel and Ebenezer exchanged their private journals with each other. During these exchanges, Ebenezer added comments in the margins of Rachel's journal, producing areas of written "conversation" between them. The marginalia adds to the complexity of the journal and provides evidence of and insight into Rachel's romantic and intellectual relationship with him. The written interactions between Rachel and Ebenezer, together with discussions of friendship and courtship rituals provided throughout the journal, enrich our understanding of social life during the early national period. To Read My Heart will be of interest to students of American history, women's studies, and nineteenth-century literature; all readers will be captivated by the rich expression and emotional experience of the journal. Whether she is relating the story of a young friend's wedding, the death of a small boy, or the capture of a slave in Guinea, Rachel's pages have universal appeal as she seeks to understand her own role as an emerging adult.