A Guidebook for Marketing Transit Services to Business

A Guidebook for Marketing Transit Services to Business
Title A Guidebook for Marketing Transit Services to Business PDF eBook
Author Multisystems, inc
Publisher
Pages 976
Release 1999
Genre Transportation
ISBN

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This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.

A Guidebook for Marketing Transit Services to Business

A Guidebook for Marketing Transit Services to Business
Title A Guidebook for Marketing Transit Services to Business PDF eBook
Author
Publisher
Pages
Release 1999
Genre Local transit
ISBN 9780309062664

Download A Guidebook for Marketing Transit Services to Business Book in PDF, Epub and Kindle

This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.

Leveraging ITS Data for Transit Market Research

Leveraging ITS Data for Transit Market Research
Title Leveraging ITS Data for Transit Market Research PDF eBook
Author James G. Strathman
Publisher Transportation Research Board
Pages 92
Release 2008
Genre Intelligent transportation systems
ISBN 0309099420

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TRB¿s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner¿s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.

Transit Marketing Management Handbook

Transit Marketing Management Handbook
Title Transit Marketing Management Handbook PDF eBook
Author United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher
Pages 44
Release 1976
Genre Local transit
ISBN

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Transit Marketing Management Handbook

Transit Marketing Management Handbook
Title Transit Marketing Management Handbook PDF eBook
Author United States. Office of Transit Management
Publisher
Pages 116
Release 1975
Genre Local transit
ISBN

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Transit Fare Arrangements for Public Employees

Transit Fare Arrangements for Public Employees
Title Transit Fare Arrangements for Public Employees PDF eBook
Author Daniel K. Boyle
Publisher Transportation Research Board
Pages 93
Release 2010
Genre Civil service
ISBN 0309142504

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The purpose of this synthesis is to document the state of the practice for transit agencies in terms of fare arrangements for public employees. Results of a cross-section survey of transit agencies in North America yielded information on important issues such as leadership of the program; barriers, obstacles, and constraints; administrative procedures; implementation; lessons learned; cost, financing, and pricing; and program evaluation.

Transit Marketing Management Handbook

Transit Marketing Management Handbook
Title Transit Marketing Management Handbook PDF eBook
Author United States. Urban Mass Transportation Administration
Publisher
Pages 114
Release 1975
Genre Urban transportation
ISBN

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