A Guidebook for Marketing Transit Services to Business
Title | A Guidebook for Marketing Transit Services to Business PDF eBook |
Author | Multisystems, inc |
Publisher | |
Pages | 976 |
Release | 1999 |
Genre | Transportation |
ISBN |
This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
A Guidebook for Marketing Transit Services to Business
Title | A Guidebook for Marketing Transit Services to Business PDF eBook |
Author | |
Publisher | |
Pages | |
Release | 1999 |
Genre | Local transit |
ISBN | 9780309062664 |
This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Leveraging ITS Data for Transit Market Research
Title | Leveraging ITS Data for Transit Market Research PDF eBook |
Author | James G. Strathman |
Publisher | Transportation Research Board |
Pages | 92 |
Release | 2008 |
Genre | Intelligent transportation systems |
ISBN | 0309099420 |
TRB¿s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner¿s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.
Transit Marketing Management Handbook
Title | Transit Marketing Management Handbook PDF eBook |
Author | United States. Urban Mass Transportation Administration. Office of Transit Management |
Publisher | |
Pages | 44 |
Release | 1976 |
Genre | Local transit |
ISBN |
Transit Marketing Management Handbook
Title | Transit Marketing Management Handbook PDF eBook |
Author | United States. Office of Transit Management |
Publisher | |
Pages | 116 |
Release | 1975 |
Genre | Local transit |
ISBN |
Transit Fare Arrangements for Public Employees
Title | Transit Fare Arrangements for Public Employees PDF eBook |
Author | Daniel K. Boyle |
Publisher | Transportation Research Board |
Pages | 93 |
Release | 2010 |
Genre | Civil service |
ISBN | 0309142504 |
The purpose of this synthesis is to document the state of the practice for transit agencies in terms of fare arrangements for public employees. Results of a cross-section survey of transit agencies in North America yielded information on important issues such as leadership of the program; barriers, obstacles, and constraints; administrative procedures; implementation; lessons learned; cost, financing, and pricing; and program evaluation.
Transit Marketing Management Handbook
Title | Transit Marketing Management Handbook PDF eBook |
Author | United States. Urban Mass Transportation Administration |
Publisher | |
Pages | 114 |
Release | 1975 |
Genre | Urban transportation |
ISBN |