A Guide to Marketing New Industrial and Consumer Products
Title | A Guide to Marketing New Industrial and Consumer Products PDF eBook |
Author | Industrial Equipment |
Publisher | Prentice Hall |
Pages | 106 |
Release | 1985-01-01 |
Genre | Industrial marketing |
ISBN | 9780133702637 |
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A Guide to Marketing New Industrial Products
Title | A Guide to Marketing New Industrial Products PDF eBook |
Author | |
Publisher | |
Pages | 64 |
Release | 1984* |
Genre | Marketing research |
ISBN |
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Information Sources on Marketing New Products
Title | Information Sources on Marketing New Products PDF eBook |
Author | United States. Business and Defense Services Administration |
Publisher | |
Pages | 28 |
Release | 1969 |
Genre | Marketing |
ISBN |
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Marketing New Industrial Products
Title | Marketing New Industrial Products PDF eBook |
Author | Michael John Baker |
Publisher | |
Pages | 209 |
Release | 1975 |
Genre | Marketing |
ISBN | 9780333155721 |
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Marketing New Industrial Products
Title | Marketing New Industrial Products PDF eBook |
Author | Michael Baker |
Publisher | |
Pages | 209 |
Release | 1978 |
Genre | |
ISBN |
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Industrial Products
Title | Industrial Products PDF eBook |
Author | Erdener Kaynak |
Publisher | Routledge |
Pages | 244 |
Release | 2012-11-12 |
Genre | Business & Economics |
ISBN | 1136585850 |
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Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Distribution Data Guide
Title | Distribution Data Guide PDF eBook |
Author | |
Publisher | |
Pages | 502 |
Release | 1955 |
Genre | Marketing |
ISBN |
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