A Case Study of EasyJet and the Airline Industry
Title | A Case Study of EasyJet and the Airline Industry PDF eBook |
Author | Florian Mayer |
Publisher | GRIN Verlag |
Pages | 81 |
Release | 2007-10 |
Genre | Business & Economics |
ISBN | 3638642984 |
Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 79, University of Leeds (Trinity & All Saints College), course: Advanced Marketing, (40 Fu noten) entries in the bibliography, language: English, abstract: This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company under study here, the text starts with an introduction to EasyJet's corporate history and its current position within the airline industry. Then, an external and internal analysis of EasyJet's business follows which culminates in a SWOT analysis. The paper concludes with a marketing plan recommendation to further EasyJet's growth in international air transport.
Deregulation and the Airline Business in Europe
Title | Deregulation and the Airline Business in Europe PDF eBook |
Author | Sean Barrett |
Publisher | Routledge |
Pages | 361 |
Release | 2009-05-15 |
Genre | Business & Economics |
ISBN | 1134062893 |
Almost 117 million passengers flew on Europe's low cost airlines in 2006. This statistic would have seemed beyond belief in the mid-1980s when air transport was a heavily regulated sphere. This book examines the deregulation which has taken place since then and in particular looks at the single most important reprurcussion of the deregulation of Europe's skies - the rise of the low cost airline. Sean Barret has been involved in the debates surrounding this right from the start and is well placed to provide a scholarly study of the issue. The book spends much time looking at the success of Ryanair in this period - this provides the perfect case study given the dominant role that the company has taken up over recent years.
Enhancing the Performance of the Services Sector
Title | Enhancing the Performance of the Services Sector PDF eBook |
Author | OECD |
Publisher | OECD Publishing |
Pages | 266 |
Release | 2005-06-08 |
Genre | |
ISBN | 9264010300 |
The services sector now accounts for over 70% of employment and value added in OECD economies. It also accounts for almost all employment growth in the OECD area. But despite its growing weight in OECD economies, productivity growth and employment ...
Managing the Environment
Title | Managing the Environment PDF eBook |
Author | Francisco-José Sáez-Martínez |
Publisher | Chartridge Books Oxford |
Pages | 155 |
Release | 2016-07-04 |
Genre | Business & Economics |
ISBN | 191103314X |
This book contains some contributions from the VI International Conference on Tourism, Economics and Environment that took place at Malaga, Spain. The book includes a collection of case studies and best practices linking sustainability to tourism. The topics addressed represent an overview of the most contemporary problems affecting the tourism sector.
Incumbent Inertia in Light of Disruptive Change in the Airline Industry: Causal Factors and Top Management Moderators
Title | Incumbent Inertia in Light of Disruptive Change in the Airline Industry: Causal Factors and Top Management Moderators PDF eBook |
Author | Oliver Viellechner |
Publisher | ibidem-Verlag / ibidem Press |
Pages | 356 |
Release | 2010-08-01 |
Genre | Business & Economics |
ISBN | 3838261534 |
Oliver Viellechner addresses the response behavior of incumbent firms when facing discontinuous change by innovative business models. Almost always, this entails a problem of inertia, i.e. the sluggishness of incumbent response due to insecurity in deciding on an adequate response strategy. Viellechner investigates disruptive change in the European airline industry during the 1990s, when low-cost airlines severely challenged established carriers. By conducting four case studies, he identifies new causes of inertia and reveals the role of top management teams in improving incumbent firms' responsiveness. Viellechner's new book is relevant to both researchers and managers. It links concepts of strategy, organizational and psychological research and sheds light on the new competitive structure of an industry which has been repeatedly challenged by entrants and external shocks.
Revenue Management and Pricing
Title | Revenue Management and Pricing PDF eBook |
Author | Ian Yeoman |
Publisher | Cengage Learning |
Pages | 0 |
Release | 2004 |
Genre | Business enterprises |
ISBN | 9781844800629 |
Revenue management is the process of allocating the right inventory to the right kind of customer at the right price to maximise revenue. It applies particularly to the service sector. Covering numerous industries, these case studies demonstrate a variety of scenarios, problems and solutions.
Corporate Social Responsibility. A Comparative Study of Ryannair and EasyJet
Title | Corporate Social Responsibility. A Comparative Study of Ryannair and EasyJet PDF eBook |
Author | Karina Oborune |
Publisher | GRIN Verlag |
Pages | 24 |
Release | 2016-03-14 |
Genre | Business & Economics |
ISBN | 3668172358 |
Research Paper (postgraduate) from the year 2014 in the subject Business economics - Business Ethics, Corporate Ethics, grade: A, , course: Master in International Communication, language: English, abstract: The author of this paper has chosen to analyse two topics: 1) corporate social responsibility, 2) crisis communication. These two topics were chosen because of the reason that crisis communication and corporate social responsibility have a positive effect on brand reputation. These two topics are analyzed and compared on two companies: Ryanair and EasyJet in the industry of low-cost airlines. The author has chosen these two companies because of three reasons. First, Ryanair and EasyJet are both are European low cost airlines, therefore this is a study of two “most-similar’ cases. Ryanair was chosen as it was the first low-fare airline in Europe, is now the second-largest low fare airline in Europe after easyJet based on revenue, but the largest when considering its value by market capitalisation. Second, there are available materials on Ryanair’s and EasyJet’s corporate social responsibility and criss communication both on their website, as well as in academic papers. Third, chosen companies for analysis are interesting in that they both are large airline companies - competitors and both have been highly visible in media. The corporate social responsibility and crisis communication may be seen in several dimensions, either environmental, social etc. In this case study research is concentrated on CSR goals and practices of both of companies. Besides, In the face of crisis communication issues associated with Ryanair as well as EasyJet the importance of right corporate social responsibility management needs to be questioned. In the further part of this paper the author will compare Ryanair and EasyJet in general by providing firm characteristics. Irish low-cost airline Ryanair Holdings PLC (Ryanair), based in Dublin, has long had an image as a maverick. Ryanair is known as the Europe’s biggest discount carrier. The Dublin-based airline, is also known for its low-fare policy and business model based on flying to cheaper, smaller airports rather than the more expensive hubs used by national carriers.