In 1960, the College Entrance Examination Board became an unexpected participant in the movement to desegregate education in the South. Working with its partner, Educational Testing Services, the College Board quietly integrated its Scholastic Aptitude Test (SAT) centers throughout the Deep South. Traveling from state to state, taking one school district and even one school at a time, two College Board staff members, both native southerners, waged "a campaign of quiet persuasion" and succeeded, establishing a roster of desegregated test centers within segregated school districts while the historic battle for civil rights raged around them. In the context of the larger struggle for equal opportunities for southern black students, their work addressed a small but critical barrier to higher education. Shedding light on this remarkable story for the first time, Jan Bates Wheeler tells how the College Board staff members -- Ben Cameron and Ben Gibson -- succeeded. Their candid and thoughtfully written records of conversations and confrontations, untouched for nearly fifty years, reveal the persistence required to reach a goal many thought unachievable and even foolhardy. Indeed, their task placed them in the unusual position of advocating for school desegregation on a day-to-day basis as part of their jobs. This positioned Cameron and Gibson squarely in opposition to prevailing laws, customs, and attitudes -- an ill-advised stance for any nascent business venture, particularly one experiencing competition from a new, rival testing organization purported to accommodate openly those same laws, customs, and attitudes. Cameron and Gibson also accepted the personal danger involved in confrontations with racist school officials. The officials who cooperated with the pair assumed even greater risk, and in order to minimize that threat, Cameron and Gibson pledged not to publicize their efforts. Even years after their work had ended, the two men refused to write about their campaign for fear of compromising the people who had helped them. Their concerns, according to Wheeler, kept this remarkable story largely untold until now.

Book 1: The Roots of Persuasion: Understanding the Fundamentals of Persuasion Discover the secrets behind persuasive influence with this captivating book. Explore the historical roots and essential foundations of persuasion, unraveling techniques that can transform your everyday interactions. With engaging examples, insightful analyses, and practical exercises, this guide provides a unique journey to mastering the art of persuasion. Whether you're a leader, salesperson, or someone seeking personal growth, this book offers valuable tools to achieve your goals effectively and ethically. Book 2: Quiet Mindset: How to Find Peace Amidst Internal Noise "Quiet Mindset: How to Find Peace Amidst Internal Noise" is an essential guide for those seeking balance and serenity in a busy world. In this book, readers will be led through a journey of self-discovery and self-compassion, exploring powerful techniques of mindfulness, stress management, and cultivating a positive mindset. With practical and inspiring guidance, this book offers valuable tools to silence the critical inner voice and promote a calmer and more nurturing mental environment. Whether you are a beginner in search of inner peace or someone looking to deepen your practice of emotional self-care, "Quiet Mindset" is an indispensable resource for finding tranquility amidst the chaos of modern life.

In The Qualified Student Harold S. Wechsler focuses on methods of student selection used by institutions of higher education in the United States. More specifically, he discusses the way that college and university reformers employed those methods to introduce higher education into a broader cross-section of America, by extending access to an increased number of students from nontraditional backgrounds. Implicit in much of this book is an underlying social and ethical question: How legitimate was and is higher education's regulation of social mobility? Public concern over colleges' and universities' practices became inevitable once they became regulators between social classes. The challenging of colleges' admissions policies in the courts augments similar concerns that have been present in legislatures for decades. The volume is divided into three main sections: Prerequisites, Columbia and the Selective Function, and Implications. It focuses mainly on four universities, The University of Michigan, Columbia University, the University of Chicago, and the City University of New York. Wechsler maintains that unlike other universities, these institutions were pacesetters; they did not adopt a new policy simply because some other college had already adopted it. A new introduction brings the book, originally published in 1977, up to date and demonstrates its continuing importance in today's academic world of selective admissions.

This work incorporates the insights of many of America's foremost analyst of political campaigns. Coverage of a presidential campaign is examined by journalists both from print and television. In addition to staff professionals and journalists, academic experts in various aspects of presidential campaign communication analyze how key communicative components affect campaigns.

Praise For I Didn't See It Coming "In the fiercely competitive world of business, these authors learned how to play the game with skill and competence. They are uniquely qualified to teach others the rules of the workplace." —PETER A. LUND, former president and chief executive officer, CBS, Inc. "I Didn't See It Coming could change the way you think about your career and redefine your strategy to succeed in a corporation." —ROBERT T. CORNELL, Managing Director, Lehman Brothers Inc. "Candid and savvy, this book is the ultimate corporate politics rulebook. It provides clear and shrewd strategies to reach the corner office. Keep this book at your side at all times!" —LYNNE DOMINICK, former publisher, Everyday Food magazine "I Didn't See It Coming should be the bible for those climbing the corporate ladder. Every chapter gives me more and more critical strategies for reading the room and maneuvering through internal corporate politics." —JASON JORDAN, Senior Sales Representative, T-Mobile "In today's incredibly complex world, even the best leaders can make mistakes that prove fatal. In our work, we see it time and time again through our clients and executives. This book provides a very useful way to be better prepared to avoid those simple yet fatal mistakes." —JERRY NOONAN, Partner, Spencer Stuart

NEW YORK TIMES BESTSELLER “Compelling… this book couldn’t be more timely.” – Jill Abramson, New York Times Book Review From the Recipient of the 2017 Walter Cronkite Award for Excellence in Journalism Called "disgraceful," "third-rate," and "not nice" by Donald Trump, NBC News correspondent Katy Tur reported on—and took flak from—the most captivating and volatile presidential candidate in American history. Katy Tur lived out of a suitcase for a year and a half, following Trump around the country, powered by packets of peanut butter and kept clean with dry shampoo. She visited forty states with the candidate, made more than 3,800 live television reports, and tried to endure a gazillion loops of Elton John’s "Tiny Dancer"—a Trump rally playlist staple. From day 1 to day 500, Tur documented Trump’s inconsistencies, fact-checked his falsities, and called him out on his lies. In return, Trump repeatedly singled Tur out. He tried to charm her, intimidate her, and shame her. At one point, he got a crowd so riled up against Tur, Secret Service agents had to walk her to her car. None of it worked. Facts are stubborn. So was Tur. She was part of the first women-led politics team in the history of network news. The Boys on the Bus became the Girls on the Plane. But the circus remained. Through all the long nights, wild scoops, naked chauvinism, dodgy staffers, and fevered debates, no one had a better view than Tur. Unbelievable is her darkly comic, fascinatingly bizarre, and often scary story of how America sent a former reality show host to the White House. It’s also the story of what it was like for Tur to be there as it happened, inside a no-rules world where reporters were spat on, demeaned, and discredited. Tur was a foreign correspondent who came home to her most foreign story of all. Unbelievable is a must-read for anyone who still wakes up and wonders, Is this real life?

Troopers, advance! Those two words, shouted by a police commander in Selma, Alabama, some 50 years ago, changed the course of U.S. history. The date was March 7, 1965. The scene was the Edmund Pettus Bridge. And the resulting violence spurred an appalled nation into action. The Selma Campaign chronicles one of the most successful and deadly protest campaigns of the Civil Rights era. In doing so, it renders a fascinating portrait of life in the Deep South during the mid-1960s. Author Craig Swanson focuses special attention on the movements foot soldiers, those otherwise ordinary people who gave so much of themselves in seeking the ability to vote despite the constant threat of personal harm. Beginning with Martin Luther Kings selection of Selma, Alabama, as the site for his voting rights campaign and concluding with legal proceedings against a state trooper whose gunfire precipitated the now-famous march to Montgomery, The Selma Campaign is the definitive word on a remarkable series of events that culminated in what many consider the countrys single most important piece of civil rights legislation.