We live in a world where many do not really know how to define themselves because they do not know and understand who they are. This book presents simple truths that give practical steps of how to come to understand and know your true self. The seven principles discussed in this book are revealing, practical and life transforming and will bring you to the full discovery of who you are and why you exist. There cannot be a true understanding of why you exist without first discovering who you really are. Therefore, this book is a lifelong tool for protection against a life of mediocrity as it will empower you to excel in life. If your desire therefore is to live a meaningful and purpose driven life, if you seek to discover true satisfaction and become the real you, then you have the right book in your hands. Welcome to the true you!

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Create a Culture of Belonging! Strong cultures help people support one another, share their passions, and achieve big goals. And such cultures of belonging aren't just happy accidents - they can be purposefully cultivated, whether they're in a company, a faith institution or among friends and enthusiasts. Drawing on 3,000 years of history and his personal experience, Charles Vogl lays out seven time-tested principles for growing enduring, effective and connected communities. He provides hands-on tools for creatively adapting these principles to any group—formal or informal, mission driven or social, physical or virtual. This book is a guide for leaders seeking to build a vibrant, living culture that will enrich lives. Winner of the Nautilus Silver Book Award in the Business and Leadership Category.

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.

Identity politics is a lightning rod in American society. To both its progressive supporters and conservative critics, it is seen as defining the agenda of the Left. Both sides are wrong. Identity politics is not a leftist project. Instead it enables the neoliberal political economy that has caused historic levels of inequality and triggered repression and mass incarceration to deal with the social wreckage. Identity politics is a form of biological essentialism, impeding morality built upon universal humanism and politics built upon solidarity. Unlike the conservative assaults, this book avoids the trivial and silly pronouncements of identity politics (a term generally avoided in the work as loaded and pejorative). It challenges the following key principles of the Identity, Diversity, and Multiculturalism Program: Diversity as Justice—the most important struggle for justice today is increasing the representation throughout society of individuals from historically marginalized groups by ending discrimination on the grounds of race, gender, sexual orientation, and similar characteristics; Colorblindness as Racism—race-neutral solutions to the problems caused by racism are harmful to blacks; Race as Culture—members of different races, specifically blacks and whites in the United States, belong to different cultures; Culture as Virtue—cultures should be respected and celebrated. This book forcefully argues that none of these tenets is—or rather should be—a leftist commitment. For progressives who accept the principles, it poses a challenge: How do you defend them from a leftist critique, one that does not deny the continuing significance of discrimination, rather than from the weaker attacks of conservatives? For those on the Right, this work represents a threat. Once leftists return to their core commitments they will form a powerful movement for political and economic change.

Examines the place and role of the identity of indisernibles, which rules out numerically distinct but perfectly similar things, in Leibniz's philosophy.

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).