For pictures that sell, how to get started in business as a portrait photographer.

This cookbook-style guide to portrait lighting contains all the ingredients necessary for a successful photo shoot. With 60 two-page spreads highlighting the techniques used to create stunning portraits alongside the portraits themselves, aspiring photographers will have a clear sense of both the "how" and the "why" of good lighting. Difficult questions such as How can I downplay a double chin and dark shadows under the eyes? and How can I produce a soft, romantic feel in a woman's portrait? Are addressed and resolved in this no-nonsense guide to good lighting.

Whether you are a beginning photographer or a budding professional, you will find techniques to help in your photographic endeavors.

Whether you are a beginning photographer or a budding professional, you will find techniques to help in your photographic endeavors.

In this first-ever showcase of his work, Gregory Heisler, one of professional photography's most respected practitioners, shares 50 iconic portraits of celebrities, athletes, and world leaders, along with fascinating, thoughtful, often humorous stories about how the images were made. From his famously controversial portrait of President George H.W. Bush (which led to the revocation of Heisler’s White House clearance) to his evocative post-9/11 Time magazine cover of Rudolph Giuliani, to stunning portraits of Julia Roberts, Denzel Washington, Hillary Clinton, Michael Phelps, Muhammad Ali, and many more, Heisler reveals the creative and technical processes that led to each frame. For Heisler’s fans and all lovers of photography, Gregory Heisler: 50 Portraits offers not only a gorgeous collection of both black-and-white and color portraits, but an engrossing look at the rarely seen art of a master photographer at work. With a foreword by New York City mayor Michael R. Bloomberg.

The fundamentals of exposure and the essentials of lighting are explored in this photography reference that uses progressive images from portrait sessions as its basis of explanation. Starting with how light is perceived differently by the camera than the human eye, this resource clarifies the more complicated laws that govern light, breaking the rules down with clear, effective examples. Various light sources are investigated—from simple sunlight to advanced professional and studio systems—as well as the types of lighting units used at different times during the sessions. By adding or modifying one light at a time, a sequence of images shows how the desired effect was achieved, offering photographers step-by-step troubleshooting tips. Concise text paired with photo examples offer any portrait photographer the techniques needed to create perfectly lit images.