This book received the Enrique Alcaraz research award in 2010. This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings. This book adopts an interdisciplinary approach to the study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics.

This volume contains a selection of the best papers presented at the 8th International Conference on Industrial Engineering and Industrial Management, XX International Conference on Industrial Engineering and Operations Management, and International IIE Conference 2014, hosted by ADINGOR, ABEPRO and the IIE, whose mission is to promote links between researchers and practitioners from different branches, to enhance an interdisciplinary perspective of industrial engineering and management. The conference topics covered: operations research, modelling and simulation, computer and information systems, operations research, scheduling and sequencing, logistics, production and information systems, supply chain and logistics, transportation, lean management, production planning and control, production system design, reliability and maintenance, quality management, sustainability and eco-efficiency, marketing and consumer behavior, business administration and strategic management, economic and financial management, technological and organizational innovation, strategy and entrepreneurship, economics engineering, enterprise engineering, global operations and cultural factors, operations strategy and performance, management social responsibility, environment and sustainability. This book will be of interest to researchers and practitioners working in any of the fields mentioned above.

Perspectives from organizational theory, social psychology, sociology and economics are brought together in this volume to provide a broad coverage of trust, including the psychological and social antecedents of trust.

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.

With detailed examples, this book demonstrates the use of the computer program LISREL and how it can be applied to the analysis of interactions in regression frameworks. The authors consider a wide range of applications including: qualitative moderator variables; longitudinal designs; and product term analysis. They describe different types of measurement error and then present a discussion of latent variable representations of measurement error which serves as the foundation for the analyses described in later chapters. Finally they offer a brief introduction to LISREL and show how it can be used to execute the analyses. Readers can use this book without any prior training in LISREL and will find it an excellent introduction to analytic methods that deal with the problem of measurement error in the analysis of interactions.

It will change the way you think about selling. You don't need fancy persuasion tactics. You don't need a perfect sales pitch and be the best salesman in the world. You need to know the eternal sales techniques that will always work. Anyone in sales will find inspiration and motivation in this unique literary experience that provides the keys to excellent sales results. Full of principles, ideas, a lot of humor and surprising concepts which will make you discover the real way to sell more and better. If you sell, or want to sell, this sales book is for you, easy to read, powerful, and especially entertaining. Readers opinion (from the original edition, 4.8 stars): "A must read. The way of telling the sales tips is very original." "Very interesting for both sellers and any kind of reader." "There is a lot of experience behind the advices." A trip to the past to discover the future of sales. When the fiction meets the art of selling the result is an original, entertaining and effective sales book. Discover the value of the tiger, the secrets of the old book and the Samurai's mission. A sales book addressed to: -For beginners in sales: If you are new in sales or have small experience, this book is the first one to read. It will help you see the clear picture, to discover the real concept and basics of sales and the authentic way to sell more and better. The why's and the how's of the art of selling. Learn the main principles prior to developing any bad habits. No any trick techniques can replace the focused understanding of the sales fundamental and the eternal sales techniques. -For anyone looking to increase their sales knowledge: if you are interested in sales, it will give you a better understanding of the main elements. If sometimes you sell and sometimes don't, and you never know why, regardless of what you're selling, this book will help you sell more and better and close more sales. -Recommended even to experienced salesmen: especially to those who have taken vices along the years, and need a refresher, or reinforce their skills. If you seek for that extra edge for closing sales and excel in your career, it will help you to review your approach to sales. -Recommended for sales training and sales coaching: a much better way to explain the concepts to your sales team, it will save you time and effort, providing a most enjoyable way to build the solid base and reference for your sales training. Not addressed to: -Not for the Master sellers (they are already aware of the concepts of this book) -This is not step-by-step instructions. If you are looking for simple tricks for closing sales, this is not your book. -Not for you if you think you have zombie-like clients. You can study tricks forever, but new situations always arise for which there is no script, unless you know the time and field-tested selling techniques that have always worked: selling is an old knowledge that today we have complicated a bit more, with new technologies, internet, neuromarketing and a thousand other things. This sales book teaches you the sales formula to sell beyond all that. Learn in a short time what it takes years to discover about the art of selling. You don't know why you're not able to sell more? How to build customer loyalty in your business? Whether you are new in sales or a seasoned sales professional, this book answers your questions. Start now to differentiate from your competitors. Scroll back up and click buy to get results today! Discover the eternal sales techniques...