A colorful and captivating book examining Bruce Meyer's passion for hot rods, featuring eight iconic '32 Ford Hot Rods from his renowned automobile collection. Author Ken Gross combines cultural history, technical specifications and an aesthete's sensibility to narrate the story of hot rodding's evolution from lawless to legitimate, and explains why the "Deuce" hot rod resonates so strongly with Bruce.In addition, Chip Foose offers an expert's insight on the 1932 Ford's styling cues and hot rod legend Alex Xydias provides the foreword.DEUCE! features many historic images, as well as modern studio shots by Peter Harholdt.

Ford's classic '32, equipped with a behemoth engine and modified for speed is everything a hot rod should be. They certainly don't make 'em like this anymore. We're talking about the car that launched the hot rod subculture: Ford's 1932 Deuce. With its stylish lines, timeless grille, and flowing fenders, Ford's Deuce coupe pretty much defines the term "hot rod." The breadth of creativity this classic design has inspired for generations of hot rod builders is on full display in Deuce. Ford's '32 was an immediate hit. By 1931, the Model A was obsolete in a marketplace where drivers wanted more style and power. The design goals for the '32 Ford could be summarized as "more": more cylinders, more horsepower, and more style. The resulting car achieved its objectives and then some. It was faster, more comfortable, more refined - a masterpiece of industrial design, yet still affordable. Henry Ford and his design team got it right. As the Deuce transitioned to the used car market, it drew the attention of those with a need for speed. Stripped down with an emphasis on performance, the Deuce became the bedrock of the burgeoning hot rod movement. To this day, it very much defines what a hot rod should look like. Hot rodders took Henry's master stroke to a whole other place, and Deuce stands as a tribute to their ongoing ingenuity.

In 1931, Henry Ford famously announced that his company would produce an eight-cylinder car, if only because its competitors were building fours and sixes. The result, introduced in 1932, was Ford Motor Company’s first V8-powered car. The “Deuce” was a design and technological milestone that would become the quintessential hot rod platform. Arriving just in time for the Deuce’s 75th anniversary, this is the story of that ’32 Ford. A complete authoritative and illustrated history published with the Ford Company’s cooperation, this book looks at every facet of the Deuce’s story: factors leading to its design, how it was manufactured and sold, the development of the now-legendary flathead engine, and motorsport exploits around the globe. And, of course, there are the hot rods: the 75 most influential ’32-based hot rods as chosen by a who’s who of the hot rod community. From the pacesetting Doane Spence roadster to Chili Catallo’s Lil’ Deuce Coupe, the American Graffiti coupe, and the cars of such hot rodding legends as Gray Baskerville, Ray Brown, Boyd Coddington, the Jackman Brothers, Ak Miller, and Veda Orr—each of the 75 vehicles gets its own two-page spread, with rare and famous photographs and detailed descriptions of the car’s builder, owner, history, mechanics, and design. This spectacular book, for vintage-car enthusiasts and hot rodders alike, also includes a foreword by Edsel B. Ford II, grandson of the Deuce’s principle stylist.

Launched in 1994, The Rodder’s Journal is the premier publication of the hot rod and custom car hobby. To celebrate 25 years of publication, this handsome hardcover edition—packed with the gorgeous photography readers have come to expect—gathers some of TRJ's best features from throughout the years. Guided by founder and publisher Steve Coonan, TRJ has grown its following, in part, by featuring thewriting of top hot rodding journalists. However, TRJ’s trademark is the stunning photography featured in each issue. Every quarter, readers eagerly anticipate a carefully crafted blend of traditional hot rods, classic customs, early drag racing, the best newly built cars, and the personalities behind one of the world's most unique and passionate pursuits. Roadsters and rails, coupes and customs…chopped…channeled…shaved…slammed…The Rodder’s Journal showcases some of the most interesting cars, builders, owners, and pioneers profiled in the quarterly’s pages. The cars of past giants are there, as are creations from contemporary masters. From street to salt flat, the book includes rare historical imagery, hot rod art, and new photography depicting cars on the pavement and in the studio, a milieu that has become Coonan’s and TRJ’s calling card. More a book than a magazine, TRJ is produced by a team dedicated to offering the best in hot rodding and custom cars. With the very best in hot rod and custom photography, writing, and history, The Rodder's Journal is unmatched among automotive publications. Here’s the book celebration it deserves.

The 1932 Ford, the Deuce, is among the most important automobiles ever produced. A landmark car for Ford, the '32 introduced Henry Ford's groundbreaking V-8 engine, bringing the iconic engine configuration to the masses for the first time. Just as significantly, the '32 Ford's myriad body styles and abundant production figures made it the ideal platform for hot rodders and the inspiration for an entire automotive performance industry. Now 75 years after its introduction, the Deuce continues to be the foundation for many a hot rod. Deuce: 75 Years of the 1932 Ford is a complete history of the car as it was built, and as a hot rod and race car. The book covers the design, development and production of the Deuce, including vintage factory photos and details on the cars as they came from the factory. Deuce also relates the story of the car as a race car and as the hot rod of choice for generations of hop-up enthusiasts. Sidebars will explore the personalities and companies that have helped the Deuce become a pop culture phenomenon and a focal point of the automotive enthusiast community.

One of the most popular and recognizable hot rods of all time is brought vividly to life in this affectionate look at wild '32 Ford coupes of past and present. The high-style looks of the standard 5-window and deluxe 3-window body styles spring from the pages through colorful examples of the American Graffiti coupe and the original car featured on the Beach Boys album cover. Encinitas California author Robert Genat also wrote the popular Retro Rods (0-7603-0919-1) also in the Enthusiast Color Series.