In this tour de force, Arlen focuses on the people, extraordinary processes, and lunacies involved in the making of one thirty-second television cmmercial.

Marty English, advertising executive, seems to be leading the perfect life-no one knows that he is really the estranged son of Chicago's Mafia Don. When he pulls in a multi-million dollar account with Isaac Arrow Pharmaceuticals to promote its new herbal line, it looks like he's a shoe-in to replace the aging president of his agency. The only problem is that the ad must be completed for airing during the Superbowl, less than three weeks away-with practically no time to head to Belize and shoot a commercial that will highlight Isaac Arrow's ecological commitment. Unbeknownst to Marty, the heads of Isaac Arrow have long been in cahoots with the Mob, the CIA, and the heads of Planetlife, a bogus eco-resort that is really a front for the manufacture of a highly potent drug. When Tony Inglesia, Marty's father, refuses to go in on the distribution of this new drug, the others in the crime ring plan to "eliminate this roadblock" as soon as he relinquishes his CD-Rom disk which contains one third of the code necessary to access a Swiss bank account containing millions. But their plan is thwarted; Tony's right hand man murders his boss to get in on the action, and now all that matters to them is that they recover the disk (which is now, unmarked, with its significance unexplained, in Marty's possession). For the first time, Marty must depend on the help of a county cop, and his beautiful long-time companion Reiki to help him crack the mysterious code the disc contains and bring down the crime ring...and stay alive in the process.

Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!

1977. New York City. Cool and crime-ridden, cheap and wild. Bruce Van Dusen shows up in town with a film degree and $150 to his name. He wants to make movies. The only ones anyone will pay him to make? Little ones. Thirty seconds long. Commercials. He has no idea what he’s doing and the money sucks. But he’s a director. He gets hired by a client on life support in the most depressing hospital in New York. Gets peed on by a lion. Explains peristalsis to a Tony winner. Makes a movie and goes to Sundance. Goes back to little movies when it bombs. Keeps hustling, shooting anything. Is an a**hole, pays the price, finally learns when and how to be an a**hole and becomes one of the industry’s stars. Years go by and it’s not what he expected. It’s harder, weirder, and funnier. But it worked out. It worked out great, actually.

Camera Ready by P.G. Kain is the first in the fresh new series, Go-See Chronicles, about girls involved in the cutthroat world of commercial castings!

It's been said that the little things in life are what make the biggest difference. In the seconds it takes to make a decision, the lasting ramifications can change your life completely. Ron Kardashian should know. As a sickly child and a troubled youth, he turned to drugs and nearly self-destructed. Yet in spite of his poor medical and psychological prognosis, he beat the odds, transforming not only his health but his outlook and approach to life. Today Kardashian is one of the most respected fitness trainers and life coaches in the nation. With over a decade of experience and more than 12,000 hours of one-on-one life development consulting, he has helped improve the lives of people worldwide, from CEOs of major companies to diplomatic leaders and even royalty.

Perfect for inquisitive cosmic kids aged 8-12, this succinct, entertaining look at what really happens in space takes a rapid-fire approach, offering 30 key topics, each one explained in neat 30-second soundbites and supported by 3-second flash summaries and cool, cartoon-style artwork. 3-minute active missions throughout will challenge lively young minds to test facts or go further and find out more. The attention-grabbing format is perfect for space. Topics range from the Big Bang theory and ways in which scientists think the universe might end, to what we know about distant planets and galaxies. Mind-boggling ideas about worm holes, dark matter and aliens will test the limits of even the most creative imagination.