Stock-market crashes show how the world of high finance can negatively impact our daily life, but smart money reveals a two-way street where those savvy to the science of finance can take their personal wealth up a gear. What is a hedge fund? How best to understand private equity? What are the principles of investment? 30 Second Money balances key features of personal finance with those of the financial markets and economic concepts, explaining how mass monetary systems relate to one’s own money management choices. From basic concepts like risk and return to types of borrowing, investment, and risk management, everything is explained without jargon or complexity. This is the handbook that gives the reader an edge in any business conversation.

Marty English, advertising executive, seems to be leading the perfect life-no one knows that he is really the estranged son of Chicago's Mafia Don. When he pulls in a multi-million dollar account with Isaac Arrow Pharmaceuticals to promote its new herbal line, it looks like he's a shoe-in to replace the aging president of his agency. The only problem is that the ad must be completed for airing during the Superbowl, less than three weeks away-with practically no time to head to Belize and shoot a commercial that will highlight Isaac Arrow's ecological commitment. Unbeknownst to Marty, the heads of Isaac Arrow have long been in cahoots with the Mob, the CIA, and the heads of Planetlife, a bogus eco-resort that is really a front for the manufacture of a highly potent drug. When Tony Inglesia, Marty's father, refuses to go in on the distribution of this new drug, the others in the crime ring plan to "eliminate this roadblock" as soon as he relinquishes his CD-Rom disk which contains one third of the code necessary to access a Swiss bank account containing millions. But their plan is thwarted; Tony's right hand man murders his boss to get in on the action, and now all that matters to them is that they recover the disk (which is now, unmarked, with its significance unexplained, in Marty's possession). For the first time, Marty must depend on the help of a county cop, and his beautiful long-time companion Reiki to help him crack the mysterious code the disc contains and bring down the crime ring...and stay alive in the process.

Easy-to-understand topics addressed here include the Uncertain Economy, Tax-wise investing, diversification strategies, husband/wife decision making, Etc.

Named the best personal finance book on the market by Consumers Union, Jane Bryant Quinn's bestseller Making the Most of Your Money has been completely revised and updated to provide a guide to financial recovery, independence, and success in the new economy. Getting your financial life on track and keeping it there -- nothing is more important to your family and you. This proven, comprehensive guidebook steers you around the risks and helps you make smart and profitable decisions at every stage of your life. Are you single, married, or divorced? A parent with a paycheck or a parent at home? Getting your first job or well along in your career? Helping your kids in college or your parents in their older age? Planning for retirement? Already retired and worried about how to make your money last? You'll find ideas to help you build your financial security here. Jane Bryant Quinn answers more questions more completely than any other personal-finance author on the market today. You'll reach for this book again and again as your life changes and new financial decisions arise. Here are just a few of the important subjects she examines: • Setting priorities during and after a financial setback, and bouncing back • Getting the most out of a bank while avoiding fees • Credit card and debit card secrets that will save you money • Family matters -- talking money before marriage and mediating claims during divorce • Cutting the cost of student debt, and finding schools that will offer big "merit" scholarships to your child • The simplest ways of pulling yourself out of debt • Why it's so important to jump on the automatic-savings bandwagon • Buying a house, selling one, or trying to rent your home when buyers aren't around • Why credit scores are more important than ever, plus tips on keeping yours in the range most attractive to lenders • Investing made easy -- mutual funds that are tailor-made for your future retirement • What every investor needs to know about building wealth • How an "investment policy" helps you make wise decisions in any market • The essential tax-deferred retirement plans, from 401(k)s to Individual Retirement Accounts -- and how to manage them • How to invest in real estate at a bargain price (and how to spot something that looks like a bargain but isn't) • Eleven ways of keeping a steady income while you're retired, even after a stock market crash • Financial planning -- what it means, how you do it, and where to find good planners Page by page, Quinn leads you through the pros and cons of every decision, to help you make the choice that will suit you best. This is the single personal-finance book that no family should be without.

Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

It's been said that the little things in life are what make the biggest difference. In the seconds it takes to make a decision, the lasting ramifications can change your life completely. Ron Kardashian should know. As a sickly child and a troubled youth, he turned to drugs and nearly self-destructed. Yet in spite of his poor medical and psychological prognosis, he beat the odds, transforming not only his health but his outlook and approach to life. Today Kardashian is one of the most respected fitness trainers and life coaches in the nation. With over a decade of experience and more than 12,000 hours of one-on-one life development consulting, he has helped improve the lives of people worldwide, from CEOs of major companies to diplomatic leaders and even royalty.

From Rubik's cubes to Godel's incompleteness theorem, everything mathematical explained, with colour illustrations, in half a minute. Maths is enjoying a resurgence in popularity. So how can you avoid being the only dinner guest who has no idea who Fermat was, or what he proved? The more you know about Maths, the less of a science it becomes. 30 Second Maths takes the top 50 most engaging mathematical theories, and explains them to the general reader in half a minute, using nothing more than two pages, 200 words and one picture. Read at your own pace, and discover that maths can be more fascinating than you ever imagined.