30-Second Engineering surveys the tasks and challenges that engineers face in every field, from civil to electrical, and explores their methods, inventions, and achievements. This introduction to engineering is split into 7 chapters that cover: Engineering Methods--from problem solving to applying mathematics Civil & Environmental Engineering--building bridges, taming rivers and industry ethics Mechanical, Materials & Mechatronic Engineering--from thrust bearings to robotics Chemical Engineering & Energy Production--energy supplies and industry hazards Electrical & Electronic Engineering--from computers to internet storage and biomedical body parts Aerospace & Transport Engineering--driverless cars, floating factories and lessons from space Engineering the future--how engineers endeavour to save the planet Plus profiles of notable engineers, such as Ernst Dickmanns, William Rankine, Liang Jianying and Fazlur Khan. Each topic is summarised in 300 words with one image, helping you understand the subject at great speed. Written by industry experts from around the world, this book gives incredible insight to an underrated but integral occupation. Without it, skyscrapers, driverless cars, energy supply systems, AI, factories, the internet, and aircraft would not exist. Engineering enabled our evolution and this book will arm you with the conversational prowess to discuss it.

This comprehensive presentation of the core concepts and historical landmarks in robotics and artificial intelligence is a must-read for those who want to understand the important changes happening now in our everyday lives, in the workplace, and in our minds and bodies. What is deep in "deep learning"? Can artificial intelligence really think? What will robots really look like in the near future? Is there a new class divide between those who understand technology and those who fear it? A clear and exhaustive introduction for non-specialists, 30-Second AI & Robotics will help the reader to navigate the world of ubiquitous computers, smart cities, and collaborative robots. At last, an optimistic and friendly book about our human possibilities in the time of automata.

Advertising overwhelms news coverage. That is the essence of the point Montague Kern drives home repeatedly throughout her insightful examination of political advertising in the eighties. . . . Any professional interested in political advertising would profit from reading this book. It also would be useful to an undergraduate class on political communication or advertising. Journal of Communication Kern's work joins a spate of books published in the 1980s on the nature, production, effect, and importance of televised political advertising in US elections. Not, however, old wine in a new bottle, it makes a distinct contribution in three respects. First, other works typically focus on spot advertising in only one type of electoral contest, primarily presidential, senatorial, or gubernatorial; Kern examines political ads at all electoral levels, in representative regions, and in a variety of mass media markets. Second, Kern employs multiple data gathering techniques beyond conventional content analysis of ads or surveys of voters' responses--interviews, a Delphic panel, and selected semiotic approaches. Finally, the book addresses changes in the character and impact of televised political spots since the 1970s, arguing that documentary news styles in ads have been replaced by those of commercial strategy of `touching someone.' Choice In this age of the media campaign where television is Americans' preferred source of candidate information, Montague Kern offers insightful scrutiny of political advertisements from 1972 to the present. This book closely examines a sample of ads and news coverage in the last stage of the 1984 presidential election, and in senatorial, gubernatorial, and house elections in four geographically diverse markets. Kern interviews campaign consultants as well as campaign managers and outlines the significant changes in political advertising over the past two decades. She finds, on the basis of an ad sample, that most competitive senatorial and gubernatorial races in 1986 used negative advertising. The book goes on to explain the rise of negative advertising in the presidential race of 1988. In an era in which media consultants are increasingly assuming primary responsibility for press relations, the study demonstrates that ads can overwhelm news coverage and serve many purposes in addition to providing voters with campaign information. The informed general reader seeking a better understanding of the political advertisement phenomenon, journalists who cover political campaigns, as well as scholars in communications and political science, will find 30-Second Politics invaluable reading.

This greatly expanded second edition of this popular and handy reference book includes over 100 new pages, including extensive coverage of Section VIII of the ASME Pressure Vessel Code. Divided into 22 sections, this pocket-sized volume is an exhaustive "quick reference" of up-to-date engineering data and rules. It includes: essential mathematics; units; engineering design processes and principles; basic mechanical design; motion; mechanics of materials; material failure; thermodynamics; fluid mechanics; fluid equipment; vessel codes and standards; materials; machine elements; design and production tools; project engineering; computer-aided engineering; welding; non-destructive examination; corrosion; surface protection; metallurgical terms; and engineering associations and organizations.

This volume and its successor were conceived to advance the level of mathematical sophistication in the engineering community, focusing on material relevant to solving the kinds of problems regularly confronted. Volume One's three-part treatment covers mathematical models, probabilistic problems, and computational considerations. Contributors include Solomon Lefschetz, Richard Courant, and Norbert Wiener. 1956 edition.

Accompanying CD-ROM in pocket at the back of book

Revised and updated introduction, useful as a reference source for engineers and managers or as a text for upper-level undergraduate and graduate courses in technical colleges and universities. Includes end-of-chapter questions (an answer book is provided for teachers). Annotation copyright Book New