Versatile, black-and-white fonts ranging from the stark and simple Franklin Outline and the commanding Bold Sans to the appealing Jolsen Soprano and the stately Columna Outline provide graphic designers with countless design opportunities. Most alphabets include upper- and lower-case letters and also feature numbers and punctuation marks.

Among these eye-catching, up-to-date fonts are Futurama Italic, Cubist, Double Vision, Neo Prisma, Stupendous, Twinkle Toes, and Mitzi Deco. Perfect for giving a trendy, dynamic look to advertisements, newsletters, signs, and other projects.

The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

Versatile, royalty-free alphabets offer scores of design possibilities with 100 complete fonts. Art Nouveau, Art Deco, Victorian, and contemporary styles include Albertus Outline, Gill Floriated, Washington Outline, Ben Franklin Open, Pluto Outline, Normandie Open, and many others. Most fonts feature both uppercase and lowercase characters; many also include numbers and punctuation.

Includes Adastra Royal, Elvira Bold Italic, Gaston, Zorba Solid, and many others.

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Easy to use and rich in applications, this CD-ROM and book collection features 24 fonts reminiscent of the exuberant print styles found on turn-of-the-century posters and broadsides. Black-and-white fonts include attention-getting Panjandrum and Houdini, exotic Tokyo, and glamorous Diamond Inlay, as well as Cavalcade, Cinderella, Ringmaster, and others.