This book contains the guidelines adopted by the Conference of the Parties. These seven guidelines cover a wide range of provisions of the WHO Framework Convention on Tobacco Control, such as: the protection of public health policies with respect to tobacco control from commercial and other vested interests of the tobacco industry; protection from exposure to tobacco smoke; packaging and labelling of tobacco products; and tobacco advertising, promotion and sponsorship; and demand reduction measures concerning tobacco dependence and cessation. These guidelines are intended to help Parties to meet their obligations under the respective provisions of the Convention. They reflect the consolidated views of Parties on different aspects of implementation, their experiences and achievements, and the challenges faced. The guidelines also aim to reflect and promote best practices and standards that governments would benefit from in the treaty-implementation process.

A key support for FCTC 2030 project countries is the development of a WHO FCTC investment case. These investment cases analyze the health and economic costs of tobacco use as well as the potential economic benefits that can come from implementing key WHO FCTC measures. Focusing on the economic rationale for tobacco control, the WHO FCTC investment cases provide policymakers and other stakeholders with country-level evidence to inform tobacco control policy-making. The investment case for the United Republic of Tanzania was prepared under the FCTC 2030 project in close collaboration with governments of FCTC 2030 project countries, the Convention Secretariat, UNDP and WHO.