There have been countless books written about selling, and almost as many written about advertising...101 Ways to Get Luckier is one of only a handful of books written about the modern art of selling advertising. As seen through the eyes of a thirty-year award-winning multi-media sales leader, you will be enlightened and entertained by the author s refreshing perspectives on how to have more fun and be more successful in your advertising sales career. You ll enjoy stories like these: #04 - A Lesson in Pavement - tells the true story of how the author came to have the confidence to demand bigger ad budgets. #22 - Sheep Syndrome - helps you understand why clients do what they do, and why they shouldn t do it! #32 - Eight Hundred Cases of Beer - teaches you to understand the real meaning of market share. #56 - The Rule of 250 - reveals the formula for calculating advertising s role in powerful, word-of-mouth campaigns. #84 - The Bill Cosby Package - underscores how to make presentations that are more meaningful to your clients. #94 - Canadians Live in Igloos, Don t They? - unveils how to help you find your natural ace. BONUS! Story #88 - Pay Yourself First - comes with a money-back guarantee...practice its lesson, and if you are not completely satisfied, the author will refund what you paid for this book! (When was the last time you read a book with a money-back guarantee?)

The challenge of this book is one that proved attractive to the writers, eliciting quite a a wide variety of interesting thoughts, that I urged them to keep to themselves and surprise me. I feel confident the resulting views are not only appealing, but quite possibly will also encourage you to think along more positive lines. Many of the writers believe that luck is more of a state of mind rather than mere chance. Others who claim that it is better to be born lucky than rich, and I must say that I too think along these lines. There are writers who write of the circumstances where they met their true soulmate after the breakup of an unhappy marriage. Of course everyone is aware of lucky Lotto winners, the fortunate few who appear with annoying regularity in our newspapers, or even more irritatingly, on our television screen, smiling at the camera just to tell us that 'life will not change'. Who are they trying to kid?

There are people who seem to lead a charmed life. They seem to almost stumble into success, They have opportunities open up for them all the time. Things are handed to them, they win in the stock market, they find their dream job, and get married to their ideal partner. These are perpetually unlucky people. Most of us are somewhere between these two extremities. We may never really know why, or whether there is something to be done. There is! That's why this book was written.

As we age, our outlook on life alters, teaching us that no matter how hard we struggle to hold back the clock of time. We find the golden years are stress-free, offering a greater sense of freedom. Many find the ageing experience tells you that you really are as young as you feel. They see little reason to turn into caricatures of their parents, or worst still - their grandparents! What was once regarded as 'old age' has become the new 'middle age'. This is the time of the sixties generation, revealing there is a lot to be said for enjoying yourself - just for the hell of it! The creators of rock music, the ageing pop stars that see little reason to sit back and collect their pension, now dance to a more exciting tune. People over a certain age discover there is a mischievous inner self waiting to come out to play. This book offers new insights into what people mean when they say they enjoy growing old disgracefully.

Officer McMarin of the NYPD is in for the ride of her life when the Chief Quinns storm into her station, promote her to the rank of detective, and relocate her to Manhattan. Saddled with the dubious honor of being Chief Bailey Quinn’s primary rider is only the beginning of her woes. Her first case delves into the dark waters of the many ways in which a person can die. At the heart of the mystery is one Alec Mortan, a forensic accountant with a knack for being at the wrong place at the wrong time. Witnessing so much death is hard on a soul, and she can’t help but admire his tenacity and desire to help her uncover the truth. When the forces of the heavens and the many hells involve themselves in the case, McMarin’s beliefs and skills are put to the test. If she’s not careful, she’ll lose her witness to fate right along with her chance for a happily ever after.

For a great number of people there are periods when life becomes a battlefield of emotional conflicts, caused by emotional obstacles or even situations beyond normal everyday control. When this happens, there are no easy answers, no words that can take away pain and sorrow, but there are ways to deal with the pain that help you to find some comfort and support. Regardless of the cause, there are many ways to deal with these setbacks, of looking at life in a different way and finding new methods of dealing with it. 101 Ways To Address Life's Sorrows is a special book, one that is certain to answer many of your questions and the perfect companion to keep by your bedside table.

Since the publication of her first book, How to Attract Anyone, Anytime, Anyplace, love guru Susan Rabin has heard from hundreds of people who have used her innovative flirting techniques to enhance their lives. In this delightfully instructive guide, she draws on their fascinating front-line experiences, as well as her own professional expertise as a therapist, communications consultant, coach, lecturer, and writer to provide 101 foolproof techniques for meeting people. Included are: Great opening lines that aren't dependent on the weather The Master Flirt's top twenty all-time best places to flirt Techniques that allow you to make the most of "chance encounters" Flirting devices that always work Unabashedly outrageous, over-the-top flirting strategies that attract attention How to tell if he or she is sending you a nonverbal invitation Flattery that gets you somewhere - and much more Ms. Rabin has appeared on TV shows including Oprah Winfrey, David Letterman, The O'Reilly Report, Good Morning America, among many more, and she has been a pioneer of fearless flirting for decades.