A collection of simple tried and tested marketing ideas that business owners can implement easily and cheaply.

From the author of the bestselling 101 Ways to Market Your Business comes a book full of advice to help you guide your business on the road to success. INCREASE YOUR CHANCES OF SURVIVAL BY READING THIS BOOK Running a business is difficult and demanding at the best of times. The trick to surviving is avoiding the common hazards that all business operators face along the way. These 101 practical survival tips will show you how you can successfully navigate your way through these hazards, and help your business to reach its full potential. Each survival tip is based on years of experience and sound advice from successful businesses around the world. SAVE THOUSANDS OF DOLLARS BY AVOIDING COMMON BUSINESS MISTAKES Choose and apply a new tip each week or use this book as a source of inspiration and guidance when setting up a new business. There are tips to help you build better relationships with your suppliers, your staff and your customers as well as financial, legal, marketing and personal survival tips. All are designed to highlight common problems and to give you a clear course of action that will increase your chances of business survival. ** INCLUDES 20 BONUS SURVIVAL TIPS TO HELP YOUR BUSINESS SURVIVE AND PROSPER **

These top business, financial, legal, marketing, and personal tips will enable small businesses to avoid the common mistakes that result in the failure of 80 percent of new businesses within their first two years. Included are creative ideas for owners to help build better relationships with suppliers, staff, and customers, as well as motivational advice to successfully navigating through the most common business hazards. A source of inspiration and guidance, each survival tip and recommended course of action is based on years of experience and the successes of businesses around the world.

Practical tips to help you promote and advertise your products and service, simply, effectively, and without a big budget.

The Foundation of All Survival Skills is “Feeder” Mind-Set “Feeder” mind-set means being in control of a situation, proactive rather than reactive. It is an optimistic outlook that reframes any situation as a learning experience. Kevin Estela teaches survival skills from this feeder-based perspective, which is what separates his teaching style from other wilderness instructors. Kevin has written the quintessential guide for an outdoor enthusiast’s “bucket list” of skills—how to make a fire, build a shelter, gather food, find water, use a knife correctly and make cordage. These skills will keep you safe and better prepare you to deal with emergencies in the field, when you’ll need the additional skills of signaling and communication, navigation and crisis first aid taught in this book. Each chapter concludes with more advanced techniques to build your skills in various challenging situations, with tips that even seasoned survival enthusiasts haven’t thought of. 101 Skills You Need to Survive in the Woods is not a onetime read but a lifetime reference you will turn to over and over again. It will become the first thing you pack for any adventure and just might save your— or someone else’s—life. kevin estela, a bushcraft and survival expert, is an avid world traveler and martial arts instructor.

A collection of practical business, financial, legal and personal tips to help your business survive and prosper.