Twenty years of professionalism has seen rugby union undergo dramatic transformations, from changes to everyday training cultures to the growth of the Rugby World Cup into one of the largest global sporting events. The Rugby World in the Professional Era is the first book to examine the effect that professionalism has had across a number of different aspects of the game and the wider socio-cultural significance of these changes through case studies from across the globe. Drawing on contributions from scholars from across the rugby-playing world, the book explores the role of rugby's professionalisation through a number of social-scientific lenses, including: labour migration race and indigenous populations the globalisation of the game mega-event management male sexualities media representations of rugby - from broadcasting matches to rugby in museums and on stage and screen Offering insights into under-researched areas of the sport, such as the growth of Rugby Sevens into an Olympic sport, and providing the most up-to-date recent history of the sport available, The Rugby World in the Professional Era is essential reading for anyone with an academic interest in rugby, and any student or scholar with interests in sports history, sports sociology, sport management or the economics of professional sport.

Rugby Union went professional in 1995. No country was more opposed to this development than Ireland, or less prepared to deal with it. Yet, despite many disasters in the late 1990s, the game in Ireland has gone from strength to strength in the professional era. This book tells the story of how it happened.

World in Union is the story of the Rugby World Cup told via its fifteen most important and dramatic matches. From the inauspicious beginnings of the 1987 tournament, which nearly didn't happen due to back-room politics, and the amateur era's aversion to commercialism, the Rugby World Cup has grown into the third largest sporting event in the world, behind only the FIFA World Cup and the Olympics. World in Union looks at the greatest games and the biggest controversies played out on the Rugby World Cup stage with each chapter focusing on a different game. Western Samoa breaking Welsh hearts, the emergence of Jonah Lomu, Nelson Mandela and Francois Pienaar uniting the Rainbow Nation, Wilkinson's drop for World Cup glory, France's habit of spoiling the All Blacks' party, Sam Warburton's controversial sending off and Japan's greatest moment—all this and more is covered in this enjoyable narrative for all rugby fans.

A Complete History of the Rugby World Cup touches on the history of rugby union, and its evolution to professionalism, while also recounting the heated boardroom politics that played out before the pinnacle event was first established. This third edition captures all the drama and excitement across the eight tournaments played from 1987 to 2015, and is a must read for newly initiated fans and devotees of the game they play in heaven . Every four years rugby union teams go head-to head for global supremacy to claim The Webb Ellis Cup, the winners trophy affectionately known as Bill .From an amateur festival of rugby in 1987 to the record-breaking tournament hosted by England in 2015, the Rugby World Cup is now the third largest sporting event in the world and a lifeblood for the growth of the game internationally. .

In 1995 rugby union finally became a professional sport following more than a century as an amateur game. This book offers a critical analysis of the sport in the professional era and assesses the relationship between the local and the global in contemporary rugby union.

When the professional era dawned in 1995, Irish rugby was in a rut. Provincial matches attracted crowds of 300, the national team was only capable of one exceptional result a year and there was a general lack of interest from the public. The nation's best players were lured abroad and bitter club rivals were thrown together to battle for provinces that could not attract coaches. No one could have predicted the rapid transformation that would overtake the Irish game. Within a few short years the provinces had become powerhouses on the club circuit, with Ulster, then Munster and Leinster achieving the ultimate goal of European glory. Today, Ireland is one of the strongest professional unions in the world and its senior team are reigning Six Nations champions. 'The New Breed' tells the story of this transformation. Key players of that first generation, including Ronan O'Gara, Brian O'Driscoll and Paul O'Connell, provide candid, enlightening interviews, while current professionals, such as Johnny Sexton, Keith Earls and Rob Kearney, offer insights into the ever-changing science, slog and sacrifice it now requires to make it to the very top.