"Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader in this space." -Tony Robbins, world-renowned speaker and entrepreneur Amber Mac wants to be your friend. She may be a tech-savvy webpreneur, the popular host of TV shows and video podcasts, and an in-demand consultant and speaker, but if you ask Amber Mac about her strategy for success, she'll tell you she's just trying to be a good friend. When it comes to social media-whether it's Facebook or Twitter or the latest video blog-the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn't have to be complicated or expensive. In this compact yet thorough guide, Mac shows you how to effectively harness the online world to grow your business. The secret: think of your audience as your friends and then treat them that way. The Power Friending approach is all about developing real relationships based on mutual respect and support. While you may never meet some of your online friends face-to-face, they still expect you to follow the established norms of friendship: be authentic, reach out, listen. And don't lie to your friends. These same rules apply when building a strong brand online. Whether you're a blogger, a small company, a well-known global enterprise, or an aspiring queen of the Internet, Mac shows how to make the most of social networking tools, including: -Targeting the right networks -Feeding and seeding a community -Authentically engaging with customers and fans -Managing your online friendships on a daily basis and on a budget This isn't a book of abstract theories or complicated strategies. Mac writes from personal experience: she built a huge fan base through social networking. She also draws on real-life and up-to-date examples to give you the information you really need in order to establish and maintain credibility and meaningful relationships online.

The power your friends have to either elevate or relegate you to their level has been generally accepted for decades. Nearly every major piece of personal-growth literature, including works from T. Harv Ecker, Robert Kiyoaski, Tony Robbins, Jim Rohn, Malcolm Gladwell and more, allude to this concept but it has not been explored in detail. Until now. In Friend Power, Stephanie delves deeply into the influence your friends have over your future and how they impact the results you will see in every part of your life, including:* Business* Fitness* Family* Career* Hobbies* Finances* SuccessStephanie not only shows how your friends affect every area of your life but also discusses how to take advantage of the concept and leverage your new knowledge to pave your way to success. At its heart, Friend Power is a motivational, transformational self-help and personal growth book designed to help you achieve success, transform your results and improve your life.

You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

For so many of us, our friends are like family members--we lean on them through our highest highs and our lowest lows--but sometimes those friendships don't turn out quite as we hoped. Bible teacher Kelly Needham debunks our world's constricted, narrow view of friendship and casts a richer, more life-giving, biblical vision for friendship. In Friend-ish, Kelly Needham reminds us that we were called to more than halfhearted friendships and lukewarm connections. We need something more stable, secure, and sacred. We were designed for real friendship--but the difficult truth is that too many of us are settling for less. Kelly deconstructs what Scripture says about the gift of friendship and takes a closer look at the distorted view that most of us have instead. As she shares the lessons she's learned from experience, Kelly paints her own glorious vision of what Christian friendship could look like. With hard-fought wisdom, a clear view of Scripture, and a been-there perspective, Friend-ish teaches us how to: Recognize symptoms of idolatry and toxic dependency Boldly ask for what we need from our community of friends Understand and address the problems that arise in friendship--from neediness to discord Recognize when it's time to end an unhealthy friendship Reorient toward the purposeful, loving relationships we all crave that ultimately bring us closer to God Find the friends you need and start to become that friend for others Join Kelly as she challenges you to view your chosen family in a new light, gain a vision of friendship according to Jesus, and finally enjoy friendships as God intended.

Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com