'Oakland on the New Quality Management' shows managers how to implement a Total Quality Management strategy throughout all activities and thereby achieve top quality performance overall, not just focusing on product or service quality. The text addresses the issues of implementing TQM, teamwork, and changes in culture, and emphasizes the integration of TQM into the strategy of the organization with specific advice on how to implement TQM. Topics covered include quality function deployment (QFD), communications and quality strategy, measurement and benchmarking, and teamwork for culture change, including the 'Drive' model. Ten points are presented to aid senior management in their thinking on commitment, culture and communication issues.

Oakland is in the middle of a renaissance and, in the past five years, has quickly become a melting pot for hipsters, techies and aspiring artists escaping the San Francisco fog. But at its heart is the families that have called this city home for decades, giving it a rare sense of community that’s dying in other parts of the San Francisco Bay Area. This can be experienced first-hand every month at Oakland First Fridays, where local bands and artists converge to put on the ultimate block party. Or the Grand Lake Farmer’s Market every Saturday provides another canvas for cultural and ethnic diversity. It only takes about 10 minutes at one of these city-wide events to see how Oakland, the birthplace of the Black Panther Party and other social justice organizations, is the definition of civic pride, welcoming any and all who visit to feel at home.