Media, Telecommunications and Business Strategy
Title | Media, Telecommunications and Business Strategy PDF eBook |
Author | Richard A. Gershon |
Publisher | Routledge |
Pages | 383 |
Release | 2020-07-19 |
Genre | Language Arts & Disciplines |
ISBN | 1000091422 |
As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries by exploring the effects of digitalization in media and information technology. With today’s dynamic and rapidly evolving communication environment, media managers need to have a clear understanding of the different delivery platforms as well as critical management and planning strategies going forward. Advancements in new media and communication technology coupled with a rapidly changing global economy promise a new set of hybrid-media companies that will allow for the full integration of information and entertainment services and give new meaning to the term programming. This book provides a detailed look at seven key sectors of the media and telecommunications field as well as ongoing changes within the industry. The new edition includes updated research throughout including material on major business and technology changes as well as the importance of digital lifestyle reflected in E-commerce and developments in Over-the-Top Video-streaming services. Special attention is given to such areas as strategic planning, innovation, marketing, finance and leadership. Perfect for courses in media management and media industries, as well as professional managers, this book serves as an important reference guide during this transitional time.
Telecommunications and Business Strategy
Title | Telecommunications and Business Strategy PDF eBook |
Author | Richard A. Gershon |
Publisher | Routledge |
Pages | 523 |
Release | 2009-03-04 |
Genre | Language Arts & Disciplines |
ISBN | 113559354X |
With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.
Studyguide for Media, Telecommunications, and Business Strategy by Richard A. Gershon, ISBN 9780415517652
Title | Studyguide for Media, Telecommunications, and Business Strategy by Richard A. Gershon, ISBN 9780415517652 PDF eBook |
Author | Cram101 Textbook Reviews |
Publisher | Cram101 |
Pages | 108 |
Release | 2013-01-01 |
Genre | |
ISBN | 9781490229935 |
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780415517652 .
Leveraging Mobile Media
Title | Leveraging Mobile Media PDF eBook |
Author | Valerie Feldmann |
Publisher | Springer Science & Business Media |
Pages | 292 |
Release | 2005-02-24 |
Genre | Business & Economics |
ISBN | 9783790815757 |
Mobile communications emerges as a new digital distribution platform for media content due to the migration to next generations' networks and their capabilities for broadband data communications. As such, mobile communications offers opportunities for media development because of an increased overlap between interpersonal and group communications with mass media communications, ubiquitous access to trusted media brands as well as integrated cross-network strategies for media content. The book takes two different viewpoints on potential levers for the developments of the media industry and mobile media: from a competitive strategy point of view it assesses the potentials for an extension of cross-media strategies; from a public policy point of view the book investigates demands and requirements for innovation policy that foster innovation in mobile media markets. TOC:Introduction.- Incentives, barriers, and drivers for media development under the influence of mobile communications.- The mobile communication system: elements and characteristics.- The social use of the mobile communications system.- Cross-media and cross-network strategies for mobile media.- Innovation policy for mobile media.- Conclusion
Digital Media and Innovation
Title | Digital Media and Innovation PDF eBook |
Author | Richard A. Gershon |
Publisher | SAGE Publications |
Pages | 355 |
Release | 2016-02-11 |
Genre | Language Arts & Disciplines |
ISBN | 1483322548 |
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Competitive Strategy for Media Firms
Title | Competitive Strategy for Media Firms PDF eBook |
Author | Sylvia M. Chan-Olmsted |
Publisher | Routledge |
Pages | 298 |
Release | 2006-08-15 |
Genre | Business & Economics |
ISBN | 1135617139 |
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.
Policy and Marketing Strategies for Digital Media
Title | Policy and Marketing Strategies for Digital Media PDF eBook |
Author | Yu-li Liu |
Publisher | Routledge |
Pages | 326 |
Release | 2014-04-16 |
Genre | Social Science |
ISBN | 131774411X |
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.