Media Essentials + the Essential Guide to Visual Communication
Title | Media Essentials + the Essential Guide to Visual Communication PDF eBook |
Author | Richard Campbell |
Publisher | |
Pages | |
Release | 2018-11-15 |
Genre | |
ISBN | 9781319230388 |
Essentials of Visual Communication
Title | Essentials of Visual Communication PDF eBook |
Author | Bo Bergström |
Publisher | Laurence King |
Pages | 258 |
Release | 2008 |
Genre | Design |
ISBN |
Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.
The Essential Guide to Visual Communication
Title | The Essential Guide to Visual Communication PDF eBook |
Author | Ryan McGeough |
Publisher | Macmillan Higher Education |
Pages | 96 |
Release | 2019-02-22 |
Genre | Language Arts & Disciplines |
ISBN | 1319258670 |
The Essential Guide to Visual Communication is a concise introduction to the evolution, theory, and principles of visual communication in contemporary society. This guide helps students develop the skills they need to become critical consumers of visual media by examining images through the lens of visual rhetoric. Students see how images influence and persuade audiences, and how iconic images can be repurposed to communicate particular messages. Images selected and discussed throughout the text highlight examples of visual communication from earlier generations and the current digital environment that students encounter in their everyday lives.
The Essential Guide to Visual Communication
Title | The Essential Guide to Visual Communication PDF eBook |
Author | Ryan McGeough |
Publisher | |
Pages | 90 |
Release | 2018-11-15 |
Genre | Language Arts & Disciplines |
ISBN | 9781319094171 |
Media Essentials + Launchpad for Media Essentials 5th Ed Six-months Access + the Essential Guide to Visual Communication
Title | Media Essentials + Launchpad for Media Essentials 5th Ed Six-months Access + the Essential Guide to Visual Communication PDF eBook |
Author | Richard Campbell |
Publisher | |
Pages | |
Release | 2019-11-08 |
Genre | |
ISBN | 9781319313876 |
Media Essentials
Title | Media Essentials PDF eBook |
Author | Richard Campbell |
Publisher | Macmillan Higher Education |
Pages | 1306 |
Release | 2019-10-02 |
Genre | Mass media and culture |
ISBN | 131926607X |
A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.
Design Essentials for the Motion Media Artist
Title | Design Essentials for the Motion Media Artist PDF eBook |
Author | Angie Taylor |
Publisher | Taylor & Francis |
Pages | 395 |
Release | 2013-03-20 |
Genre | Computers |
ISBN | 1136136851 |
Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration and photography where necessary. An accompanying website will contain any necessary digital files for download, updates and links to other resources.