A comprehensive reference and history book on what is measured and why. Measurement is one of humankind's oldest and most vital activities. By measuring height, speed, size, temperature, strength and many other factors, humans can compare, improve and progress. In fact, measurement is an essential tool for survival. A Measure of Everything is a wide-ranging and comprehensive guide to what is measured and why. The book begins when the basic measurements were as simple as more, less and enough. As societies evolved, relative measurements were no longer sufficient. Advances in language allowed more precise measurements. Short distances were measured in relation to parts of the human body. For example, the ancient measurement cubit was the length of a pharaoh's arm plus the width of his hand. As society and culture progress and change, so do measurements. The rise of astronomy and the sciences demanded more exact measurements. These measurements are typically named after the discovering scientist, e.g., henry, curie, watt, rutherford, fahrenheit. This book features 28 categories organized into three sections: Earth and Life Sciences: astronomy, distance, time, meteorology, medicine, and five others. Physical Sciences: chemistry, mathematics, physics, speed, weight, temperature, and three others. Technology and Leisure: computers, engineering, finance, food, textiles, and four others. A Measure of Everything is an informative and entertaining book that will appeal to a wide range of readers.

Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "intangibles" Adds recent research, especially in regards to methods that seem like measurement, but are in fact a kind of "placebo effect" for management – and explains how to tell effective methods from management mythology Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-How to Measure Anything, Second Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

This second edition of a unique text/reference identifies the appearance attributes of objects and the methods available for measuring them, bringing together much material not previously organized for ready reference. The primary premise here is that ``object appearance'' involves not only color, but such attributes as gloss, luster, and translucency. The first part of the book, concerned with nature of appearance, draws from the fields of physiology and psychology and considers the eye-brain combination and the way it receives and interprets light signals. This is followed by a consideration of the optical properties of objects from the physical standpoint. The second part of the book deals with the numerical scales used to measure object appearance. The discussion here draws on psychophysics in describing the uses of physical techniques to give numbers having psychological significance. The third part of the book covers instruments for the measurement of the attributes of object appearance, their principles of design, and a survey of the major ones in use. The final chapter discusses specific applications of appearance measurement. Includes appendixes and a glossary.

Discusses the origins of standard units of measurement and how they have changed from ancient times to modern day, and describes systems of measurement, including the metric and Imperial systems and the Système International.

This book delivers a comprehensive overview of units of measurement. Beginning with a historical look at metrology in Ancient India, the book explains fundamental concepts in metrology such as basic, derived and dimensionless quantities, and introduces the concept of quantity calculus. It discusses and critically examines various three and four-dimensional systems of units used both presently and in the past, while explaining why only four base units are needed for a system of measurement. It discusses the Metre Convention as well as the creation of the International Bureau of Weights and Measures, and gives a detailed look at the evolution of the current SI base units of time, length, mass, electric current, temperature, intensity of illumination and substance. This updated second edition is extended with timely new chapters discussing past efforts to redefine the SI base units as well as the most recent 2019 redefinitions based entirely on the speed of light and other fundamental physical constants. Additionally, it provides biographical presentations of many of the historical figures behind commonly used units of measurements, such as Newton, Joule and Ohm, With its accessible and comprehensive treatment of the field, together with its unique presentation of the underlying history, this book is well suited to any student and researcher interested in the practical and historical aspects of the field of metrology.

The logic of semantic differentation; The dimensionality of the semantic space; The semantic differential as a measuring instrument; Evaluation of the semantic differential; Attitude measurement and the principle of congruity; Semantic measurement in personality and psychotherapy research; Semantic measurement in communications research.

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "intangibles" Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.