This report provides Association of College and Research Libraries (ACRL) leaders and the academic community with a clear view of the current state of the literature on value of libraries within an institutional context, suggestions for immediate "Next Steps" in the demonstration of academic library value, and a "Research Agenda" for articulating academic library value. Its focus is to help librarians understand, based on professional literature, the current answer to the question, "How does the library advance the missions of the institution?" This report is also of interest to higher educational professionals external to libraries, including senior leaders, administrators, faculty, and student affairs professionals.

Digital Reference Services in Academic Libraries presents the background of DRS, evolution of DRS, the concept of DRS, emerging models of DRS, benefits and limitation of DRS, personalized services, trends and challenges, technological developments, evaluation and guidelines, effectiveness and DRS in academic libraries. The case study examined the existing status of digital reference services (DRS) in four selected public academic libraries in Malaysia. Focused is given on the awareness, usage, users’ perception, users’ satisfaction, library’s performance, and looked at the perceived needs, issues and problems faced by librarians and students. The study is important to determine how academic librarians are exploiting the latest information and communication technologies to improve reference service operations. Recommendations are made on the need for the implementation of synchronous DRS, enhancing the role of DRS, marketing and promotion, staff training, user education programmes and cooperation. The main contribution of this book is the assessment of effectiveness of DRS in academic libraries in Malaysia, the identification of perceived needs, issues and problems and suggestions on the areas of improvement in the use of DRS. In the process, a conceptual model for the effectiveness of the implementation of DRS in academic libraries in Malaysia is presented. The author also proposes directions for future research in the area of DRS.

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.