Usability and User Experience Proceedings of the 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022), July 24–28, 2022, New York, USA

�Today’s global citizens operate business and management endeavors on a global scale. Globalization generates an increasing demand for effective communication in diverse cultural contexts and challenges the relevance of culture in operating businesses in the global village. Communication differences are apparent in many scenarios. Expatriates of international organizations operating abroad adopt their native cultural values to motivate employees of foreign cultures with an entirely different perspective. They use one culture’s motives to move people from other cultures. In global marketing communication, the communicators use values systems of their native culture to develop advertising for other cultures. They use categorizations of one culture to describe others. Such divergence in attitudes, perspectives and priorities of suppliers, and customers with different cultural backgrounds have led to many project failures in international organizations. An in-depth understanding of cultural backgrounds and the potential impact on communication of the people one is interacting with can increase the probability of business success among investors, managers, entrepreneurs and employees operating in diverse cultures. However, effective cross cultural business communication needs to recognize and adopt an interdisciplinary perspective in understanding the cultural forces (Leung, K. et al., 2005). Therefore, we need a multidisciplinary paradigm to carry on effective and successful business communication in our contemporary global village. 本_构建有效的跨文化商__通理_模型，__企_商__略、宏_社_文化、__文化在构建企__通_略中的作用与影_，研究_言与文化在信息__与解__程中的作用，以及_通中的有效_言策略和模糊_言策略。同_，本__合理_模型，提出了有效的跨文化___通_略、_告_通_略和_判_通_略，并提供了提高_通效率与效果的技能和方法。

Vedanta Philosophy of Management is the modern need of the changing world order in these days of technological innovation and gigantic size of business organizations. Keeping in mind the objectives of sustainable development goals (SDGs) five Chapters are devoted in this volume, to increase human competency building, enhance capabilities, and to bring in creativity to strengthen human living parameters in terms of Vedanta management thought and the Vedic work practices. Chapter 1 deals with “Introduction to Vedanta Management Thought” to understand the framework of Vedanta management and to find-out the means and ways for human resource development (HRD) potentials through Vedanta philosophy, along with backdrop analysis of business process reengineering (BPR) paradigms in confining issues pertaining to organizational effectiveness as well as environmental sustainability. Effective leadership qualities are narrated in sparkling manner to strengthen managerial professional ethics, administrative excellence building norms, bring in positive social change in terms of Vedic work ethics and code of conduct. Hence, this Chapter enlightens on various postulates of global development initiatives through Vedanta practices of management to finding out the true nature of management and its significance in the present day changing world order in scientific temper of thought. Applications of Vedanta knowledge in organizational activities are synthesized with the Vedic work principles to uplift human beings from pathetic social sufferings. As such, quality circle fundamental issues are stressed with equanimity of work and equipoise nature of performance for supplementing human growth related paradigms in ‘path-goal’ relativity approach. Chapter 2 deals with “Vedanta Management and Theory of Work” to work-out judicious relationship between organizational activities and human development strategies in relation to organizational dynamicity, managerial vision of work, etc. with goal directed initiatives. As such, this Chapter especially considers the Vedanta principles of management with the Vedic rules of work practices, in coagulating tools and techniques of human dynamic behavioral postulates for enhancing human competencies building to commensurate transformational social change with transcendental approach. Hence, theory of work is given special priority in organizational activities in terms of Vedanta mission, to incorporate management practices in regard to human existential freedom of living. Chapter 3 deals with “Vedanta Management and Theory of Knowledge” and furnishes the principles of human creative innovational thought for illuminating production function related activities, to enlarge organizational effectiveness in terms of theory of knowledge and managerial excellence building process. Here, universal brotherhood has been considered sincerely for exposition of the fundamental rules of Vedanta management in realities of management, to eradicate social poverty with interface between managerial knowledge and values of work. It has provided a paradigm shift of knowledge to social emancipation process of human beings for world class citizenship in terms of administrative skills. Thus, this Chapter provides a new managerial perspective on international understanding with human cooperative endeavors; so that Vedanta management helps to match resources in matchless way to reduce gaps between haves and have-nots, for bringing human solvency as well as salvation of life. Chapter 4, analyzes “Vedanta Management and Theory of Devotion” to relate organizational work ethics with leadership qualities in bringing world unity, social integrity and human self-sufficiency. Thus, this Chapter elaborates the issues of the integral concept of humanity in relation to work and knowledge as the pyramid of social reconstruction, in confining organizational work ethics to areas of radical social reconstruction through devotional qualities of modern organizational leaders, and therefore, human growth and social sustainability is explained in relativity approach to amplify the reasons for increasing human capacity building with devotional managerial qualities at organizational structure, to enrich the pillars of modern organizations. As a whole, this Chapter is attempted to discuss primarily qualities of devotion in management and its necessity for attaining the goal of organizational work efficiency. Thus, this Chapter has established relativity between work and devotion to uproot the principles of Vedanta in management, so as to know clearly the devotional practice of work philosophy in bringing universal peace and eternal concept of human living through Vedanta management techniques. Thus, managerial guidelines are provided for effective organizational rolling in making pious social journey with knowledge-base intercepts towards the existential autonomy of humankind. Chapter 5 discusses on “Vedanta Management for International Understanding” to reflect international cooperative business environment with the help of management vision. It explains analytically the fundamental thoughts of financial solvency through Vedanta techniques of derivative management system. This Chapter further deals with international human cooperation building measures in terms of Vedanta system of management, to enumerate various business policies at international level. Technological upgrading principles and practices at international level have been found to be the corner-stone of Vedanta management process, and therefore, we have exemplified with decisive factors – how to choose technology at the present set-up of the world business changing scenario for human empowerment, in bringing world equilibrium at economic frontiers. Accordingly, we have analyzed the reinventing policies of Vedanta management for international production quality enhancement program in realizing the goal of service delivery mechanisms of the global organizations. Enrichment of intellectual property for managerial value addition to the society has essentially been occupied important place in our discourses through Vedanta management objectives, for the purpose of valuable studies on international market driven competitive advantages as well as price mechanism behavioral prudence to global business environment of international organizations, for which administrative effectiveness has been put forward as proactive goal of managerial guidance at international standard, to illuminate the picture of good governance philosophy. All the Chapters have been interpreted in scientific manner with appropriate examples for confining human development related postulates in relativistic assumptions of sound organizational structure. Vedanta management ideologies are thus enumerated to uproot the ultimate goal of human society. Focus on the Vedanta techniques on overall study reveals – how managerial effectiveness will be enhanced through ‘path-goal’ relational approach of management, to augment scientific viewpoint on matters like, organizational strategy, social dynamicity and human capacity building for the purpose of world peace, global tranquility and human existential freedom of living. The volume is the first and new one as an innovative technique of social business reengineering process for creative managerial guidance to the effective cause of development of human resources as well as leadership goal of organizational life-style, in the changing phase of technological society and global order of the twenty-first century.

This book examines the historical and socio-cultural connections across the SAARC region, with a special focus on the relationship between India and Sri Lanka. It investigates hitherto unexplored narratives of history, popular culture and intangible heritage in the region to identify the cultural parallels and intersections that link them together. In doing so, the volume moves away from an organised and authorised heritage discourse and encourages possibilities of new understandings and re-interpretations of cross-cultural communication and its sub-texts. Based on original ethnographic work, the book discusses themes such as cultural ties between India and Sri Lanka, exchanges between Arthur C. Clarke in Sri Lanka and Satyajit Ray in India, cultural connectivity reflected through mythology and folklore, the influence of Rabindranath Tagore on modern dance in Sri Lanka, the introduction of railways in Sri Lanka, narrative scrolls and masked dance forms across SAARC countries, Hindi cinema as the pioneer of cultural connectivity, and women’s writing across South Asia. Lucid and compelling, this book will be useful for scholars and researchers of cultural studies, South Asian studies, cultural anthropology, sociology, popular culture, cross-cultural communication, gender studies, political sociology, cultural history, diplomacy, international relations and heritage studies. It will also appeal to general readers interested in the linkages between India and Sri Lanka.