La globalización representa nuestro mundo actual. Gracias, en gran medida a las nuevas tecnologías, nuestro planeta se está reduciendo a la mínima expresión: las herramientas de comunicación, como internet, nos permiten con tan solo un click conocer lo que está pasando al otro lado del mundo en décimas de segundo. No obstante, y como veremos, la globalización no solo atiende a factores comunicativos sino que también afecta a las propias personas en su día a día: las marcas comerciales, los comportamientos sociales, la forma de vestir o el ocio son muchos de los otros componentes que también forman parte de este mundo globalizado.

In the central highland Maya communities of Guatemala, the demands of the global economy have become a way of life. This book explores how rural peoples experience economic and cultural change as their country joins the global market, focusing on their thoughts about work and sustenance as a way of learning about Guatemala’s changing economy. For more than a decade, Liliana Goldín observed in highland towns both the intensification of various forms of production and their growing links to wider markets. In this first book to compare economic ideology across a range of production systems, she examines how people make a living and how they think about their options, practices, and constraints. Drawing on interviews and surveys—even retellings of traditional narratives—she reveals how contemporary Maya respond to the increasingly globalized yet locally circumscribed conditions in which they work. Goldín presents four case studies: cottage industries devoted to garment production, vegetable growing for internal and border markets reached through direct commerce, crops grown for export, and wage labor in garment assembly factories. By comparing generational and gendered differences among workers, she reveals not only complexities of change but also how these complexities arereflected in changing attitudes, understandings, and aspirations that characterize people’s economic ideology. Further, she shows that as rural people take on diverse economic activities, they also reinterpret their views on such matters as accumulation, cooperation, competition, division of labor, and community solidarity. Global Maya explores global processes in local terms, revealing the interplay of traditional values, household economics, and the inescapable conditions of demographic growth, a shrinking land base, and a global economy always looking for cheap labor. It offers a wealth of new insights not only for Maya scholars but also for anyone concerned with the effects of globalization on the Third World.

Este libro hace un repaso, que no pretende ser exhaustivo, de las circunstancias en que la relación entre diseño, comunicación y consumo comenzó a forjarse con el desarrollo de la industria.

Drawing on the personal experiences and observations of Cubans living both in Cuba and in Miami, this informative study provides a close-up look at Cuban society and culture, examining what life is like for the Cuban people after nearly fifty years of Castro's rule, how Cubans living in the United States manage, and the relationship between the two groups of Cubans.

This edited collection examines the relationship between three central terms—capitalism, feminism, and critique—while critically celebrating the work and life of a thinker who has done the most to address this nexus: Nancy Fraser. In honor of her seventieth birthday, and in the spirit of her work in the tradition of critical theory, this collection brings together scholars from different disciplines and theoretical approaches to address this conjunction and evaluate Fraser’s lifelong contributions to theorizing it. Scholars from philosophy, political science, sociology, gender studies, race theory and economics come together to think through the vicissitudes of capitalism and feminism while also responding to different elements of Nancy Fraser’s work, which weaves together a strong feminist standpoint with a vibrant and complex critique of capitalism. Going beyond conventional disciplinary distinctions and narrow debates, all the contributors to this project share a commitment to critically understanding the connection between capitalism, exploitation, and the viable roads for emancipation. They recover insights provided by classical traditions of political and social thought, but they also open new research directions adapted to the global challenges of our time.

"Strategic Thinking: An Executive Perspective provides an overview of the major issues in strategy development for corporate executive programs and for practice-oriented executive MBA programs. Any book on such a vast subject as strategy must make compromises and trade-offs. This book is no exception. The choices of what to include, where, and at what level of depth were guided by the book's primary objective as a companion volume to case analysis in an executive setting with a global outlook."--Jacket.