Consumer Behavior And Managerial Decision Making 2Nd Ed.
Title | Consumer Behavior And Managerial Decision Making 2Nd Ed. PDF eBook |
Author | Frank R. Kardes |
Publisher | |
Pages | 476 |
Release | 2002 |
Genre | Consumer behavior |
ISBN | 9788120322219 |
Consumer Behavior and Managerial Decision Making
Title | Consumer Behavior and Managerial Decision Making PDF eBook |
Author | Frank R. Kardes |
Publisher | |
Pages | 492 |
Release | 2002 |
Genre | Business & Economics |
ISBN |
This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making.For individuals concerned with the attitudes and activities of today's buyer in the marketplace.
Consumer Behavior and Managerial Decision Making
Title | Consumer Behavior and Managerial Decision Making PDF eBook |
Author | Frank R. Kardes |
Publisher | |
Pages | 505 |
Release | 1999 |
Genre | Consumer behavior |
ISBN | 9788129711212 |
Consumer Behavior And Managerial Decision Making, 2/e
Title | Consumer Behavior And Managerial Decision Making, 2/e PDF eBook |
Author | Frank R. Kardes |
Publisher | |
Pages | 451 |
Release | 2006 |
Genre | |
ISBN | 9788131706367 |
Consumer Behavior Managerial Decision-making
Title | Consumer Behavior Managerial Decision-making PDF eBook |
Author | Pearson Prentice Hall |
Publisher | |
Pages | |
Release | 1998-01 |
Genre | |
ISBN | 9780673558442 |
Multi Pack
Title | Multi Pack PDF eBook |
Author | Patrick De Pelsmacker |
Publisher | Prentice Hall |
Pages | |
Release | 2004-08-01 |
Genre | |
ISBN | 9781405810777 |
Consumer Behaviour
Title | Consumer Behaviour PDF eBook |
Author | Isabelle Szmigin |
Publisher | Oxford University Press |
Pages | 523 |
Release | 2018 |
Genre | Business & Economics |
ISBN | 0198786239 |
A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.