“Net Zero” has been an effective rallying cry for the green building movement, signaling a goal of having every building generate at least as much energy as it uses. Enormous strides have been made in improving the performance of every type of new building, and even more importantly, renovating the vast and energy-inefficient collection of existing buildings in every country. If we can get every building to net-zero energy use in the next few decades, it will be a huge success, but it will not be enough. In Build Beyond Zero, carbon pioneers Bruce King and Chris Magwood re-envision buildings as one of our most practical and affordable climate solutions instead of leading drivers of climate change. They provide a snapshot of a beginning and map towards a carbon-smart built environment that acts as a CO2 filter. Professional engineers, designers, and developers are invited to imagine the very real potential for our built environment to be a site of net carbon storage, a massive drawdown pool that could help to heal our climate. The authors, with the help of other industry experts, show the importance of examining what components of an efficient building (from windows to solar photovoltaics) are made with, and how the supply chains deliver all those products and materials to a jobsite. Build Beyond Zero looks at the good and the bad of how we track carbon (Life Cycle Assessment), then takes a deep dive into materials (with a focus on steel and concrete) and biological architecture, and wraps up with education, policy and governance, circular economy, and where we go in the next three decades. In Build Beyond Zero, King and Magwood show how buildings are culprits but stand poised to act as climate healers. They offer an exciting vision of climate-friendly architecture, along with practical advice for professionals working to address the carbon footprint of our built environment.

This text aims to help all members of the development team make the correct nuts-and-bolts architecture decisions that ensure project success.

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints

How to repair the disconnect between designers and users, producers and consumers, and tech elites and the rest of us: toward a more democratic internet. In this provocative book, Ramesh Srinivasan describes the internet as both an enabler of frictionless efficiency and a dirty tangle of politics, economics, and other inefficient, inharmonious human activities. We may love the immediacy of Google search results, the convenience of buying from Amazon, and the elegance and power of our Apple devices, but it's a one-way, top-down process. We're not asked for our input, or our opinions—only for our data. The internet is brought to us by wealthy technologists in Silicon Valley and China. It's time, Srinivasan argues, that we think in terms beyond the Valley. Srinivasan focuses on the disconnection he sees between designers and users, producers and consumers, and tech elites and the rest of us. The recent Cambridge Analytica and Russian misinformation scandals exemplify the imbalance of a digital world that puts profits before inclusivity and democracy. In search of a more democratic internet, Srinivasan takes us to the mountains of Oaxaca, East and West Africa, China, Scandinavia, North America, and elsewhere, visiting the “design labs” of rural, low-income, and indigenous people around the world. He talks to a range of high-profile public figures—including Elizabeth Warren, David Axelrod, Eric Holder, Noam Chomsky, Lawrence Lessig, and the founders of Reddit, as well as community organizers, labor leaders, and human rights activists.. To make a better internet, Srinivasan says, we need a new ethic of diversity, openness, and inclusivity, empowering those now excluded from decisions about how technologies are designed, who profits from them, and who are surveilled and exploited by them.

* Lays out the foundations of Web services technology: XML, SOAP and WSDL * Presents Web service interfaces to Google, Amazon, and others * Describes, with many examples, how to create Web service clients in cross-browser Javascript, Java (including JSP) and .NET * Shows how to build Web services which combine the results from existing services with your own programs and database usage; Shows how RSS and other XML data can supplement web services

"This book explores the decline in female involvement in technology and other discrimination related to the industry"--Provided by publisher.

Your customer has five senses and a small universe of devices. Why aren't you designing for all of them? Go beyond screens, keyboards, and touchscreens by letting your customer's humanity drive the experience--not a specific device or input type. Learn the techniques you'll need to build fluid, adaptive experiences for multiple inputs, multiple outputs, and multiple devices.