The insurance industry has changed, consumers have changed, the competition has changed, communication has changed...BUT MOST INSURANCE AGENTS HAVE NOT! With mass marketing and over $1 BILLION dollars spent on advertising last year alone by a few of the biggest players in the insurance industry, there's not a day that goes by that your clients and prospects aren't bombarded with messages from your competitors. Unfortunately, most of those messages focus on "cheap insurance," "saving money" or depict the agent as "outdated and useless." Consumers are being taught that the only difference between insurance providers is PRICE and the entire industry is being commoditized by direct writers trying to push the retail agency force into extinction! Retail agents want to know how they can compete with the giants of advertising and mass marketing to keep their clients and grow their agencies. The unfortunate answer is that you simply can NOT compete in the price wars and mass marketing being done by the big industry advertisers. IF YOU TRY, YOU WILL LOSE! However, you CAN beat them by communicating with your clients and prospects in ways that the big companies cannot. You CAN use the new rules of communication and new methods to reach your clients and prospects that will set you apart as THE go-to insurance advisor in your area. Agents need to break away from the price wars and commoditization and start creating experiences and relationships with their clients that are impossible to replace. You're in a fight for your agency's life. Whether you realize it or not, change in the insurance industry is going to continue at a rapid pace over the coming years. The big discounters will continue to increase their advertising and banks and other large corporations will join in to try and make the retail agent as irrelevant as possible. Consumers will rely more on the internet and social media for their research and communication with insurance companies and agents. Only the strongest agents who find new ways to communicate their value and set themselves apart will survive. You can do more than just survive, you can thrive in the coming years by becoming a 21st Century agent and using 21st Century Communication tools with your clients and prospects. You can be known in your community as an insurance expert and a trusted advisor that people seek out and want to do business with. You can learn: 1. The 3 jobs of a 21st Century agent that are vital to your success 2. Strategic ways to bring new sales to your door without having to chase them 3. How to keep clients married to your agency for life 4. How to create top of mind awareness with clients and prospects 5. The seven questions that every prospect wants to know before choosing an agent 6. How to overcome price as an objection to doing business with you 7. The 6 new rules of communication and how to use them with clients and prospects 8. 7 tools of 21st Century Communication 9. The best way to use social media with clients and prospects 10. How to set up online and social media tools and manage them in a few minutes 11. How to make old-school communication techniques new and relevant again 12. The secret to getting clients to consistently refer prospects to your agency 13. How to attract client cross-sales instead of constantly having to chase them 14. The importance of touching your clients 24 times per year and how to do it 15. The importance of a communication calendar and the formula that makes it easy 16. How to create "social influence" 17. Two easy formulas for writing communication pieces that clients want to read 18. The two most important things to concentrate your time, effort and energy on No one is going to make you grow, make you improve or make you keep up with the consumers and the insurance industry. But if you don't, it's just a matter of time before you get left behind.

We are jumping into the 21st century with a new understanding of what our clients want out of us as an agency. Unlike a few years ago, consumers now have access to a lot of options they did not have in the past. New insurance companies have not only entered the market, but they have also managed to make a good name for themselves. If you provide insurance services, you need to know that there are a number of things that you need to keep under consideration in order to retain your existing clients and secure new ones. You can do more than just survive, you can thrive in the coming years by becoming a 21st Century agent and using these tools with your clients and prospects. You can be known in your community as an insurance expert and a trusted advisor that people seek out and want to do business with. You can learn: -The 3 jobs of a 21st Century agent that are vital to your success -Strategic ways to bring new sales to your door without having to chase them -How to keep clients married to your agency for life -How to create top of mind awareness with clients and prospects -The seven questions that every prospect wants to know before choosing an agent -How to overcome price as an objection to doing business with you -The 6 new rules of communication and how to use them with clients and prospects -7 tools of 21st Century Communication -The best way to use social media with clients and prospects -How to set up online and social media tools and manage them in a few minutes -How to make old-school communication techniques new and relevant again -The secret to getting clients to consistently refer prospects to your agency -How to attract client cross-sales instead of constantly having to chase them -The importance of touching your clients 24 times per year and how to do it -The importance of a communication calendar and the formula that makes it easy -How to create "social influence" -Two easy formulas for writing communication pieces that clients want to read -The two most important things to concentrate your time, effort, and energy on

We are jumping into the 21st century with a new understanding of what our clients want out of us as an agency. Unlike a few years ago, consumers now have access to a lot of options they did not have in the past. New insurance companies have not only entered the market, but they have also managed to make a good name for themselves. If you provide insurance services, you need to know that there are a number of things that you need to keep under consideration in order to retain your existing clients and secure new ones. You can do more than just survive, you can thrive in the coming years by becoming a 21st Century agent and using these tools with your clients and prospects. You can be known in your community as an insurance expert and a trusted advisor that people seek out and want to do business with. You can learn: -The 3 jobs of a 21st Century agent that are vital to your success -Strategic ways to bring new sales to your door without having to chase them -How to keep clients married to your agency for life -How to create top of mind awareness with clients and prospects -The seven questions that every prospect wants to know before choosing an agent -How to overcome price as an objection to doing business with you -The 6 new rules of communication and how to use them with clients and prospects -7 tools of 21st Century Communication -The best way to use social media with clients and prospects -How to set up online and social media tools and manage them in a few minutes -How to make old-school communication techniques new and relevant again -The secret to getting clients to consistently refer prospects to your agency -How to attract client cross-sales instead of constantly having to chase them -The importance of touching your clients 24 times per year and how to do it -The importance of a communication calendar and the formula that makes it easy -How to create "social influence" -Two easy formulas for writing communication pieces that clients want to read -The two most important things to concentrate your time, effort, and energy on

We are jumping into the 21st century with a new understanding of what our clients want out of us as an agency. Unlike a few years ago, consumers now have access to a lot of options they did not have in the past. New insurance companies have not only entered the market, but they have also managed to make a good name for themselves. If you provide insurance services, you need to know that there are a number of things that you need to keep under consideration in order to retain your existing clients and secure new ones. You can do more than just survive, you can thrive in the coming years by becoming a 21st Century agent and using these tools with your clients and prospects. You can be known in your community as an insurance expert and a trusted advisor that people seek out and want to do business with. You can learn: -The 3 jobs of a 21st Century agent that are vital to your success -Strategic ways to bring new sales to your door without having to chase them -How to keep clients married to your agency for life -How to create top of mind awareness with clients and prospects -The seven questions that every prospect wants to know before choosing an agent -How to overcome price as an objection to doing business with you -The 6 new rules of communication and how to use them with clients and prospects -7 tools of 21st Century Communication -The best way to use social media with clients and prospects -How to set up online and social media tools and manage them in a few minutes -How to make old-school communication techniques new and relevant again -The secret to getting clients to consistently refer prospects to your agency -How to attract client cross-sales instead of constantly having to chase them -The importance of touching your clients 24 times per year and how to do it -The importance of a communication calendar and the formula that makes it easy -How to create "social influence" -Two easy formulas for writing communication pieces that clients want to read -The two most important things to concentrate your time, effort, and energy on

Highlights the most important topics, issues, questions, and debates affecting the field of communication in the 21st Century.

Insurance Agency Optimization was written by a multi-line insurance agency owner, for multi-line insurance agency owners. It was written to help agency owners understand that they are not alone. The reality is almost nobody who owns an insurance agency ever planned on owning an insurance agency. Once upon a time I was a highly successful salesperson, or sales manager, or corporate executive or somebody special in some other field. Then, I got sick of working for somebody else and I thought it would be awesome to own my own business, create my own schedule, make tons of money, travel the world and golf a lot. So I opened my own insurance agency. The problem is insurance agency owners who jumped into this industry during the 21st century have a much different looking opportunity than those who came before them. It's still a tremendous opportunity, but the rewards aren't realized until several years of dues are paid. This book was written to save agency owners time and money as an alternative to present day trainings and seminars which offer quick fixes, silver bullets and shortcuts to success; none of which exist. Insurance Agency Optimization uses simple, easy to understand mindsets, systems and processes which have worked in all sales industries since the beginning of time. This book focuses on the common denominators all successful agencies share. Readers will learn to consistently focus on daily disciplines which increase levels of health, happiness and overall productivity. You'll be given the essential mindset required to win each moment so you can win every day. And it will provide you and your teams with the tools required to dominate your market and ultimately work so efficiently your competition cannot even be compared to you. The insurance business is simple, but it's certainly not easy. You recruit, hire, train, educate and continuously motivate highly productive team members. You get to know your prospects by having conversations which uncover needs and then you offer the best possible solutions to satisfy those needs. Sounds simple, but again...it's not easy. This book was written and The Positive Impact Club was developed to make your life as the proud owner of a multi-line insurance agency much easier and will put you and your team on the right path to: Recognize and optimize every customer opportunity within every interaction each and every day Stand above and ultimately eliminate your competition Create a winning office culture with personal and team accountability Plan, prepare, track and ultimately WIN every day Implement a simple, repeatable sales processes to uncover multiple customer needs within one relaxed conversation EARN more referrals, ELIMINATE wasted marketing dollars and RETAIN more customers than ever before Become the happiest, healthiest and most productive version of yourself Perhaps you didn't fully understand what you were jumping into when you opened your insurance agency. And chances are you often times feel overwhelmed, confused or frustrated. The good news is you are not alone. The better news is there are proven ways to improve your results spelled out in this book. The best news is, this book will show you how to close the "knowledge/action gap." It's great to know things, but without action knowledge is useless. Insurance Agency Optimization will challenge you to take one, two or three key components that best suit your agency and implement them immediately. The strategies shared in this book are proven to work and grow your business regardless of where you are today. After reading Insurance Agency Optimizationand joining The Positive Impact Club the only regret you'll have is that you didn't know all of this sooner!